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WorksheetsBusiness Management
Total questions: 15
Worksheet time: 8mins
Which of the following is not an operational consideration?
Promotion
Office Environment
Retail Layout
Location
Operations is defined as...
functions of transforming inputs into outputs
determining prices
understanding consumer preferences
macro-environmental change
Which is not an operational input?
Resources
Land
Labour
Services
Process layout group:
different products in different areas
different services and functions in different areas
large-scale manufacturing items together
office equipment openly
Operations may consider location based on...
proximity to competitors
proximity to inputs and markets
the sensitivity of the surrounding environment
all of the listed options
An example of a product layout is...
supermarket's grid layout for fitting in large amount of materials
a day spa grouping different pampering treatments seperately
a hospital fitting different wards in different areas
an open and inviting shared office space
Another term for a Unique Selling Proposition is...
differentiation
marketing
segmentation
behavioural factors
Which is a type of Intellectual Property protection?
Copyright
All of the listed options
Personal Selling
Promotional Strategies
Click and Collect primarily affects which marketing P?
Place
Promotion
Product
Price
Which of the following is NOT a promotional strategy?
Word-of-Mouth
Digital Advertising
Personal Selling
Demographic Segmentation
Target Markets can be defined by...
Behaviours
Georgraphy
Demographics
All of the listed options
Which of the following is a psychological factor influencing marketing?
Motivation
Culture
Reference Groups
All of the listed options
A product offers a core functions as well as...
other tangible attributues
service offerings
intangible attributes
all of the listed options
An example of psychological pricing is...
A car for $29 999
Maccas matching Hungry Jack's meal prices
Johnny Walker increasing its prices
Apple lowering their prices to remain competitive
Conversing with customers for feedback is an example of what kind of market research?
Observation
Surveys
Experiments
External Data
