WorksheetsRevision quiz TY
Total questions: 28
Worksheet time: 14mins
Marketing that utilizes Internet and online based technologies is known as ...
Relationship Marketing
Traditional Marketing
Digital Marketing
Cause Marketing
Example of outdoor advertising
Internet ads
Billboards
Newspaper
What is one major disadvantage of TV advertising?
It's expensive
It reaches a lot of potential customers
It come's right into the viewer's homes
What are the two types of broadcast media?
TV and internet
Radio and internet
Radio and TV
When an advertisement is aimed at a certain group of people they are known as the ______________.
Audience
Target Audience
Viewers
Spectators
The best synonym (another word) for ´logo´, is:
signature
drawing
image
symbol
Emotions are
strong thoughts
strong feelings
strong ideas
strong dreams
classified ads
small advertisements often put in a newspaper or magazine by individuals
something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website
the degree to which people continue to buy from the same brand or company
The art of establishing a relationship between a product and its potential consumers. It creates the need in the consumers, gets them interested in its features and directly or indirectly informs them as to how the product is better than those of its competitors.
Product Advertising
Institutional Advertising
Public Service Advertising
Advocacy Advertising
The basic purpose here is to promote the image of the company. Often some progressive causes like support to community based programmes, environment, gender issues are taken up as a part of the values of the company.
Public Service Advertising
Institutional Advertising
Product advertising
Advocacy Advertising
What do we call it when advertising system allows two parties to share advertising costs.
Comparative Advertising
Cooperative Advertising
Advocacy Advertising
Institutional Advertising
A paid non-personal message communicated to a select audience through a mass medium is refers to?
Advertising
Personal selling
Sales promotion
Public relations
The advertising that used to increase demand for all brands of a product in specific industry known as?
Primary-demand
Selective-demand
Institutional
Comparative
Which of the following is the advertising media used in advertising?
Newspaper
Yellow page
Social media
All of the above
Uses strong feelings rather than facts and evidence to persuade.
Emotional appeal
Logical appeal
Fear
Biased
Persuasive technique that relies on logic and facts
Faulty reasoning
Bandwagon
Logical appeal
Emotional appeal
The act of designing the company’s offer and image so that it occupies a distinct and valued place in the target customer’s minds is called
establishing PODs
establishing POPs
branding
brand positioning
Loyalty (Brand)
The title given to a product by the company that makes it
Using an existing name on another type of product.
The ideas and beliefs people have about a brand.
The tendency to always buy a particular brand.
How familiar people are with a brand (or its logo and slogan).
The term "Demographics" refers to
Grouping potential customers based on their beliefs and preferences
Grouping potential customers based on whether or not they have purchased a product in the past
Grouping potential customers using statistical data such as age, race and gender
Grouping potential customers based on where they live
The process of dividing a market of potential customers into groups based on different characteristics is called
Market Segmentation
Market Analysis
Demographics
Consumer identification
Segmenting a market based on customers' attitudes, opinions, and interests is called
Demographics
Psychographics
Geographics
Market Segmentation
What type of segmentation involves dividing a market based on how often a person buys a particular product?
demographic
behavioral
geographic
psychographic
A forecasting technique predicting future trends by past data
Sales variation
Extrapolation
Correlation
Series analysis
Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.
Advertisement
Marketing
Marketing Plan
Marketing Strategy
Includes all the activities associated with agricultural production and with food, feed, and fiber assembly, processing, and distribution to final consumers, including analyses of consumer’s needs, motivations, and purchasing and consumption behavior.
farming
gardening
agricultural marketing
processing
