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WorksheetsA Period 4 Ps Quiz
Total questions: 10
Worksheet time: 30mins
1) What are the 4 Ps of Marketing?
2) What is Marketing?
3) Berta's Bakery has been successful for years. They recently decided to expand by purchasing a food truck to get to more customers. This is an example of ___________.
Product
Price
Place
Promotion
4) Walmart adds a small profit margin to its COGS while Apple uses a large profit margin on its goods. This is an example of ___________.
Product
Price
Place
Promotion
5) Shelburne Farm uses a Snapchat Geofilter advertisement to remind people it is "Apple Pickin' Season!". This is an example of ___________.
Product
Price
Place
Promotion
6) Berta's Bakery uses all gluten-free ingredients to make various cakes, breads, and pastries. Their logo is a cartoon chef that says "All the Taste, None of the Gluten". This is an example of ___________.
Product
Price
Place
Promotion
Shelburne Farms has has Pick Your Own, a general store, and also sells items online. This is an example of:
Product
Price
Place
Promotion
8) Selling Price, COGS, Profit, and Markup all things businesses must consider as part of ___________.
Product
Price
Place
Promotion
9) All of the following are advantages of Direct Distribution EXCEPT:
Better Relationship with Customers
Sell to Fewer Customers
More Control over Product Quality
Keep all the Profit
10) All of the following are advantages of Indirect Distribution EXCEPT:
Less Profit Per Unit
More Brand Recognition
No Store/Physical Space Required
Sell More Units
