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A Period 4 Ps Quiz

Total questions: 10

Worksheet time: 30mins

Name
Class
Date
1.

1) What are the 4 Ps of Marketing?

4 lines
2.

2) What is Marketing?

4 lines
3.

3) Berta's Bakery has been successful for years. They recently decided to expand by purchasing a food truck to get to more customers. This is an example of ___________.

a)

Product

b)

Price

c)

Place

d)

Promotion

4.

4) Walmart adds a small profit margin to its COGS while Apple uses a large profit margin on its goods. This is an example of ___________.

a)

Product

b)

Price

c)

Place

d)

Promotion

5.

5) Shelburne Farm uses a Snapchat Geofilter advertisement to remind people it is "Apple Pickin' Season!". This is an example of ___________.

a)

Product

b)

Price

c)

Place

d)

Promotion

6.

6) Berta's Bakery uses all gluten-free ingredients to make various cakes, breads, and pastries. Their logo is a cartoon chef that says "All the Taste, None of the Gluten". This is an example of ___________.

a)

Product

b)

Price

c)

Place

d)

Promotion

7.

Shelburne Farms has has Pick Your Own, a general store, and also sells items online. This is an example of:

a)

Product

b)

Price

c)

Place

d)

Promotion

8.

8) Selling Price, COGS, Profit, and Markup all things businesses must consider as part of ___________.

a)

Product

b)

Price

c)

Place

d)

Promotion

9.

9) All of the following are advantages of Direct Distribution EXCEPT:

a)

Better Relationship with Customers

b)

Sell to Fewer Customers

c)

More Control over Product Quality

d)

Keep all the Profit

10.

10) All of the following are advantages of Indirect Distribution EXCEPT:

a)

Less Profit Per Unit

b)

More Brand Recognition

c)

No Store/Physical Space Required

d)

Sell More Units