WorksheetsResearch Design
Total questions: 18
Worksheet time: 14mins
Client experiences a 12% decline in market share. Since the research agency donʹt know what the problem isʺ the research design they should use is:
causal
explanatory
experimental
cross-longitudinal
exploratory
Which of the following is true about research design?
Research design should be the first consideration in a research project.
Research design should be selected after thoroughly considering the problem and research objectives.
Research design should be selected during the initial meeting with a client.
Research designs should be made after data collection.
Which of the following is the best description of research design?
set of advance decisions that makes up the master plan specifying the methods and procedures for collecting and analyzing the needed information
the specific pieces of information are necessary to solve the problem at hand
set of advance decisions that are made after the data have been collected in order to determine how the data will be analyzed
The various types of research design include:
exploratory, exploitive, and competitive
deductive, descriptive, and exploitive
exploratory, causal, and competitive
exploratory, descriptive, and causal
If the research objective is to gain background information, it is likely that the most appropriate research design would be:
exploitive
exhaustive
deductive
exploratory
What type of research is unstructured and informal?
deductive
causal
exploratory
exploitive
In which of the following situations should exploratory research be used?
when experimentation is needed
to define terms
in situations in which all of the concepts are clearly defined and measured
to determine how variable x causes variable y
Appropriate methods for conducting exploratory research would include:
secondary data analysis
experiments
sample surveys
longitudinal research
Small groups of people brought together and guided by a moderator through an unstructured, spontaneous discussion for the purpose of gaining information relevant to the research problem can be categorized under which type of research design?
exploratory research
causal research
deductive research
exploitive research
Descriptive studies are conducted to:
Answer in quantitative form who, what, when, where, and how questions
specify the causality in the problem
describe previous findings in similar problems
What are the two basic types of studies that are categorized as descriptive research?
focus groups and case analysis
longitudinal studies and case analysis
focus groups and cross-sectional studies
longitudinal studies and cross-sectional studies
What type of descriptive research study measures a situation at only one point in time?
cross-sectional studies
longitudinal studies
ʺPoint in Timeʺ studies
ʺOne Point in Timeʺ studies
A panel of respondents is often used in which type of study?
longitudinal
cross-sectional
sample surveys
case analysis
"Knowledge Networks Agency" provides clients with access to Latino households who have agreed to answer research questions sent to them by Knowledge Networks. This service is called:
a panel
a telephone survey
a mail survey
an experiment
What type of panel asks the panel members the same questions on each panel measurement?
inquisitional panel
discontinuous panel
repeatability panel
continuous panel
Of the following situations, which would be the most appropriate for using a discontinuous panel?
to determine how consumers feel about two different product concepts by varying panel questions from one panel measurement to the next
to gain insights into changes in consumersʹ purchases and attitudes
to measure changes in market shares of brands
What type of panel should be used in brand-switching studies?
continuous panel
inquisitional panel
discontinuous panel
exploratory panel
What type of research design should a researcher use if he or she wishes to determine the effect of a change in price on the sales of a particular brand?
causal
exploitive
longitudinal
exploratory
