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WorksheetsENT555 Cust. Avatar
Total questions: 10
Worksheet time: 8mins
A customer avatar is an __________ of a specific individual who represents the target of your __________.
imaginative story; marketing efforts
true life story; marketing efforts
imaginative story; actual purchase
true life story; actual purchase
A customer avatar helps you to identify
customer segments
customers’ finances
customers’ facial identity
customers’ cartoon face
A copywriting that sells a blender reads “Pastinya orang rumah anda akan rasa lebih senang hati!”
This area of buyer’s psychological concern is addressed in the _______ section of the advertiser’s customer avatar.
Objection and roles
Challenges and pain points
Source of information
Goals and values
A copywriting that offers a car interior detailing service reads “Tak mahu lagi bergelut dengan lipas-lipas yang bermastautin di dalam kereta anda?”
This area is of buyer’s psychological concern addressed in the _______ section of the advertiser’s customer avatar.
Objection and roles
Challenges and pain points
Source of information
Goals and values
A copywriting that sells a supplement product for the elderly reads “… kekal bertenaga melakukan kerja-kerja rumah dan beriadah seperti waktu usia muda dahulu.”
This area is of buyer’s psychological concern addressed in the _______ section of the advertiser’s customer avatar.
Objection and roles
Challenges and pain points
Source of information
Goals and values
This section of the customer avatar helps you to locate the placement of your ads across different platforms.
Objection and roles
Challenges and pain points
Source of information
Goals and values
What is the main reason for depicting the customer’s demographics in the customer avatar?
To bring customer avatar to life.
To make fun of the customer.
To make the product more relevant.
To remind that this is a just fictional story.
A copywriting that sells women's’ apparels for the fashionable working adults reads “… tak susah lagi nak menggosok dan tak lambat lagi sampai ke ofis.”
This area is of buyer’s psychological concern addressed in the _______ section of the advertiser’s customer avatar.
Objection and roles
Challenges and pain points
Source of information
Goals and values
A copywriting that offers Haji and Umrah services reads “… khidmat kami membantu anda mencapai haji dan umrah yang mabrur, dan melengkapkan rukun Islam kelima.”
This area is of buyer’s psychological concern addressed in the _______ section of the advertiser’s customer avatar.
Objection and roles
Challenges and pain points
Source of information
Goals and values
A copywriting that offers bodyweight training and coaching reads, “… through a better body image; you will build the self-esteem and pride that you never dream of before.”
This area is of buyer’s psychological concern addressed in the _______ section of the advertiser’s customer avatar.
Objection and roles
Challenges and pain points
Source of information
Goals and values
