WorksheetsMKT101_Chapter 1
Total questions: 15
Worksheet time: 8mins
................. is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange.
"Telling and Selling"
Marketing
Advertising
Selling
According to the final definition of marketing, companies need to ________ before designing a customer-driven marketing strategy
understand the marketplace and customers' needs and wants
determine how to deliver superior value
build profitable relationships with customers
construct key components of a marketing program
Which of followings is an example of NEED? (*more than 1 answer can be chosen)
When I become a teenager, I likes to have a girlfriend
my friend is interested in a new ZARA blazer but does not have a penny in her wallet
I am thirsty so I buy a Coke
The American loves hamburgers while Vietnamese likes Pho
In New Year's Eve, The Little Match Girl crept along trembling with cold and hunger.
When backed by buying power, wants become ________.
demands
needs
hobbies
pursues
What is market offering?
Some combination of products, services, information, or experiences offered to a market to satisfy a need or want
offers that focusing on products than paying attention to benefits and experiences produced by these products
The act of obtaining a desired object from someone by offering something in return
Managing markets to bring about profitable customer relationships
Which of the following is the most likely result of a marketing strategy that attempts to serve all potential customers?
All customers will be delighted.
Customer-perceived value will increase.
Customer evangelists will become unpaid salespersons for the service or product.
Not all customers will be satisfied.
The company will need to follow up with a demarketing campaign
The art and science of choosing target markets and building profitable relationship with them is called ________.
marketing management
value proposition
segmentation
demarketing
Spirit Airlines gives you “Bare Fare” pricing: “Less Money. More Go.”. Netflix provides you "Quality Entertainment, 24/7". These are examples of.................
Market segmentation
Value proposition
Advertisement
Promotion
The concept of societal marketing seeks to strike a balance between consumer short-run desires and consumer ________.
benefits
wallets
long-run welfare
value proposition
_______ is the process of establishing, maintaining, and expanding profitable relationships by providing customer value and satisfaction.
customer lifetime value
customer perceived value
customer relationship management
societal marketing
Customer-perceived value is determined by a customer's _______ of a market offering's benefits and costs in comparison to competing offers.
personal assessment
rational expectation
accurate assessment
objective evaluation
Which of the following is the term for customers who make repeat purchases and tell others about their positive experiences with a product or service?
satisfied customers
customer evangelists
butterflies
full partner
Which of the following strategies is most likely to be used by a company to increase customer satisfaction?
demarketing
lowering prices
firing unprofitable customers
decreasing variety of products/services
When an airline goes after a "share of travel" from its customers, it is attempting to increase............
share of customer
customer equity
customer lifetime value
total customer spending
What is digital marketing?
everything and everyone is digitally connected to everything and everyone else
provide exciting opportunities to extend customer engagement and get people talking about a brand
Marketers use mobile channels to stimulate immediate buying, make shopping easier, enrich the brand experience, reach on-the-go consumers, or all of these
Using digital marketing tools such as websites, social media, mobile apps and ads, online video, to engage consumers anywhere, at anytime, via their digital devices.
