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Place That Mixes With Promotion To Go!

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

More promotional activity encourages sales that increases the demand for more sales points. This is associated with the following:

a)

Accessibility

b)

Affordability

c)

Agility

d)

Availability

2.

Advertising builds the identity of a product in a long term. This means when the ad is in a crowded CBD with countless passers by donning suits and blazers, one of the following options will not be suitable for the place to sell:

a)

Store in a shopping mall

b)

Street peddlers

c)

Online shop

d)

Exclusive store

3.

Wholesalers sell to retailers in a small number of items, while wholesalers buy from suppliers in:

a)

Pieces

b)

Kilograms

c)

Bulk

d)

Ounces

4.

Airline tickets sold by the airline company itself is a direct selling with zero intermediary. A one intermediary channel, however, can be:

a)

Selling airline tickets via Golden Rama

b)

Via internal website

c)

Via own airport kiosks

d)

Selling airline tickets at its own office

5.

The more geographically distant the target market is, the number of intermediaries will be:

a)

Fewer

b)

Decreasing

c)

More

d)

Stagnant

6.

Selling watches directly to consumers via Blibli is known as:

a)

Retailing

b)

Consignment

c)

Trading

d)

E commerce

7.

Selling through pop up banner on a news portal such as Detik.com is also a promotional activity, known as:

a)

Public relations

b)

Exhibitions

c)

Below the line

d)

Advertising

8.

Vertical marketing is owning another link in a distribution chain, e.g. Apple with its own exclusive outlets. Another vertical marketing is:

a)

Joint venture

b)

Franchise

c)

Cooperatives

d)

Online shop

9.

Viral marketing may use individuals with high social networking potentials known as the:

a)

Influencers

b)

References

c)

Potato couches

d)

Socialites

10.

Promotion that is done through personal selling may take place in the business rented mall space. This strategy to sell directly is one of the . . . . . . . . strategies in the place mix.

a)

Tunnel

b)

Channel

c)

Vertical

d)

Horizontal