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WorksheetsPlace That Mixes With Promotion To Go!
Total questions: 10
Worksheet time: 5mins
More promotional activity encourages sales that increases the demand for more sales points. This is associated with the following:
Accessibility
Affordability
Agility
Availability
Advertising builds the identity of a product in a long term. This means when the ad is in a crowded CBD with countless passers by donning suits and blazers, one of the following options will not be suitable for the place to sell:
Store in a shopping mall
Street peddlers
Online shop
Exclusive store
Wholesalers sell to retailers in a small number of items, while wholesalers buy from suppliers in:
Pieces
Kilograms
Bulk
Ounces
Airline tickets sold by the airline company itself is a direct selling with zero intermediary. A one intermediary channel, however, can be:
Selling airline tickets via Golden Rama
Via internal website
Via own airport kiosks
Selling airline tickets at its own office
The more geographically distant the target market is, the number of intermediaries will be:
Fewer
Decreasing
More
Stagnant
Selling watches directly to consumers via Blibli is known as:
Retailing
Consignment
Trading
E commerce
Selling through pop up banner on a news portal such as Detik.com is also a promotional activity, known as:
Public relations
Exhibitions
Below the line
Advertising
Vertical marketing is owning another link in a distribution chain, e.g. Apple with its own exclusive outlets. Another vertical marketing is:
Joint venture
Franchise
Cooperatives
Online shop
Viral marketing may use individuals with high social networking potentials known as the:
Influencers
References
Potato couches
Socialites
Promotion that is done through personal selling may take place in the business rented mall space. This strategy to sell directly is one of the . . . . . . . . strategies in the place mix.
Tunnel
Channel
Vertical
Horizontal
