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WorksheetsRural Marketing
Total questions: 15
Worksheet time: 15mins
Name
The predominance of agriculture in the income pattern results in rural demand being (a) .
Phase III in the evolution of rural marketing belongs to the time period
1960-1980s
1990s-2010s
Before 1960s
1980s-1990s
Which of the following is not a challenge or problem of Indian Rural Markets
Many Languages and Diversity in culture
Underdeveloped People and Underdeveloped Markets
Rural Sales Management
Increasing sale of Branded Products
Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
the marketing environment
the cultural environment
strategic planning
the marketing mix
You are directed to study the demographic, economic, natural, technological, political, and cultural factors that are larger societal forces affecting your company. What are you studying?
the macroenvironment
the marketing mix
the microenvironment
the global environment
Which of the following is NOT a type of factor in a company's macroenvironment?
demographic
economic
technology
competitor
The macro-environment is usually out of the company's control.
True
False
The ______________________ consists of the actors and forces outside marketing
that affect marketing management’s ability to develop and maintain successful
relationships with its target customers.
marketing organization
marketing system
marketing network
marketing environment
Which of the following is a force that does NOT affect the Microenvironment?
The company
The Suppliers and Intermediaries
Customers
The economic environment
The factors close to the company that affect its ability to serve the customers are part of
the Microenvironment
the Macroenvironment
Class Roll No
Which of the following is part of Socio-Cultural Environment?
Land Ownership
Social Class
Gender Ratio
Change in Marketing Strategies
Following is the importance of studying Rural Marketing Environment
Helpful in recognizing new market opportunities
Helpful in taking marketing decisions
All of the above
Helpful in understanding rural market conditions
Which of the following is not a part of Technological Environment?
Government Legislations
Improvement in Harvesting Techniques
Change in technology
Change in Consumption Pattern
