WorksheetsMarketing
Total questions: 15
Worksheet time: 45mins
We understand the concept of need as:
a feeling of lack of something that a person feels
need that has a specific form in accordance with personality traits
need, expressed in goods and supported by money
demand for a particular type of product
The product in marketing is:
a product of labor intended for exchange
everything that meets certain needs and is offered to the market
material resources, products, services
продукт труда, призначений для власного споживання
What are the needs of A. Maslow's pyramid are on the second level?
physiological needs
needs for self-realization
security needs
the need for recognition
The microenvironment of the organization is formed by:
production, marketing, finance
competitors, consumers, suppliers, intermediaries
threats and opportunities of the organization
The macroenvironment of the organization is:
internal factors influencing the company's activities
external factors controlled by the firm
competitors, consumers, suppliers, intermediaries
factors that affect the firm and its microenvironment, and which it can not control
What is marketing?
active control over the market and prices in accordance with supply and demand
measures against economic crises and ensuring matching supply and demand
a comprehensive systematic approach to solving market problems, which covers all stages of product movement
What system does marketing cover?
production
sales
production and sales
Marketing starts with:
advertising
product development and production
market research and consumer needs
What is demand?
financially secured need for goods
the need to solve problems posed by life
potential consumer need for goods
What is an offer?
the demand for goods presented on the market
product that is on the market
goods that meet the needs of the consumer
At eye level, the following items are displayed on the shelves:
cheap
the most profitable
least profitable
large
The tasks that are solved through marketing include:
analysis, assessment and forecasting of the state and development of markets in which the firm sells or plans to sell its goods and services
fighting competitors
analysis of enterprise profits
Marketing should be considered as:
a tool to increase the efficiency of the system in any area
means of ensuring the efficiency of production activities
the process of studying, forming and meeting the needs of consumers in order to make a profit
The economy focuses on the rational allocation of resources during production and distribution, and marketing - on....
exchange process
distribution process
the process of price formation
The business function of production and trade is primarily:
creating utility for the consumer
ensuring employment in the region
profit of the enterprise
meeting the entrepreneurial ambitions of a certain part of the population
