WorksheetsKuehne + Nagel. Our Brand Story
Total questions: 15
Worksheet time: 8mins
What is our new branding color?
Dark Blue
Light Blue
White
Black
How many dimensions does our brand have?
1
2
3
4
What are our three brand assets?
(Tick 3 boxes)
Empower Bold Promises
Inspire Through People
Your + Shapes Our Future
Deliver Progress To Society
What is the core of our brand?
"Above and (a) "
Our Promise is (a)
Our Purpose is (a)
Our Principle is (a)
Is our branding about revolution or evolution?
Revolution
Evolution
What was the percentage of our Managers vs Customer view on KN within the market?
80% Managers vs 10% Customers
50% Managers vs 50% Customers
10% Managers vs 80% Customers
Since which year, does our brand design reach back?
1970
1890
2015
2000
There is one dominant colour amongst our competitors. What is it?
Yellow
Red
Dark Blue
White
How many years did it take to create, finalize and agree on our new brand?
6 months
2 years
5 years
130 years
Our branding shapes our discussions, why is this so?
People have changed their buying habits
Winning new business is based on people seeing who we are
Clear messages help our customers get into the right stage of mind
Our new design represents our strategy, can you recall what our strategy is?
Air & Sea 2.0
eTruckNow
KN+NextGen
There are three key words that tie in our new brand, what are they?
Customer, Technology, People
Inspire, Empower, Deliver
Singapore, Malaysia, Cluster
Shapes, Our, Future
