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WorksheetsMarketing Research Intro
Total questions: 24
Worksheet time: 24mins
What is the management process responsible for identifying, anticipating, and satisfying customer requirements profitably?
Marketing
Market
Marketing objective
Marketing function
The key reason that the marketing concept has been recognized as the ʺright philosophyʺ is that it:
has been recommended by successful marketing executives
always focuses on the consumer
does not rely on high-pressure selling
recognizes that profits are a result of sales volume
marketing strategy consists of selecting a segment of the market as the companyʹs target market and designing the proper:
products for that target market
ʺmixʺ of product/service, price, promotion, and distribution for that market
promotion for that target market
incentives to allow a large percentage of the target market to purchase goods and services from the company
Where is a place where buyers and sellers interact?
Marketing
Market
Marketing objective
Marketing function
What is the department or function within a business which is responsible for carrying out marketing activities with the aim of selling products and services?
Human resources function
Finance objectives
Marketing function
Operations function
What is the plan devised by a business to detail how they intend to meet their marketing objectives?
Market analysis
Business objectives
Marketing mix
Marketing strategy
Distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors.
advertisement
sales
brand
merchandising
One of the 4 P's of marketing; refers to where the product is sold and delivered to customers
product
price
place
promotion
One of the 4 P's of marketing; the cost of a product or service a company offers
product
price
place
promotion
One of the 4 P's of marketing; refers to the actual product or service a company offers
product
price
place
promotion
One of the 4 P's of marketing; refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, & excitement about products/services
product
price
place
promotion
Identified groups of consumers most likely to purchase your product or service
target audiences (markets)
test markets
web analytics
marketing research
Short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service.
branding
distribution
media planning
sales promotion
Demographics are a market segmentation
False
True
Psychographics are a market segmentation
True
False
Geographics are a market segmentation
False
True
What is a target market?
a store
a group of consumers who are alike
Booking hotel rooms for vacationers is an example of __________ marketing.
service
benefit
feature
sports
