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Worksheets

E OBJ 4.01 MC

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Which of the following is a benefit of channels of distribution:

a)

We can more easily obtain products from all over the world.

b)

Retailers must spend more money.

c)

Producers must spend more money.

d)

We spend more time looking for products we want.

2.

Walmart, Domino's, and Avis Rent-a-Car are examples of

a)

retailers.

b)

industrial distributors.

c)

agents.

d)

wholesalers.

3.

Top-Notch Wheels buys mountain bikes from The Great Colorado Mountain Bike Company and sells them to bike shops. Top-Notch Wheels is an example of a(n)

a)

wholesaler.

b)

producer.

c)

retailer.

d)

agent.

4.

Which of the following intermediaries never actually owns the products they promote and sell:

a)

Agents

b)

Retailers

c)

Wholesalers

d)

Industrial users

5.

Which of the following is a direct channel of distribution for consumer goods and services:

a)

Producer to ultimate consumer

b)

Producer to retailer to consumer

c)

Producer to industrial user

d)

Producer to distributor to consumer

6.

Which of the following retailers would be most likely to be part of the producer-to-retailer-to-consumer channel:

a)

Large retail chain

b)

Specialty shop

c)

Locally owned pharmacy

d)

Small boutique

7.

What is an advantage for producers in using the producer-to-wholesaler-to-retailer-to-consumer distribution channel?

a)

Wholesalers usually buy in large quantities.

b)

Wholesalers do not take title to the goods.

c)

It enables them to control channel activities.

d)

It enables them to reach large retailers directly.

8.

Which of the following services would be distributed by a producer-to-agent-to-consumer channel:

a)

Health care

b)

Vehicle repair

c)

Travel planning

d)

Income tax preparation

9.

Where does a channel of distribution begin?

a)

With the producer

b)

With the intermediary

c)

With the ultimate consumer

d)

With the industrial user

10.

Which of the following is an example of an industrial user:

a)

A hairstylist buying new scissors to perform haircuts

b)

A parent buying a picture frame for his/her desk

c)

A family buying a new home computer

d)

A teacher buying a book to read on vacation