WorksheetsMARKETING MIX
Total questions: 20
Worksheet time: 14mins
Name
Class
Date
1.
What is not part of the marketing mix (the 4Ps)?
a)
Product
b)
Person
c)
Price
d)
Promotion
2.
What is not linked to place?
a)
Where the shop is
b)
Where the materials are
c)
What the product is
3.
What is a disadvantage of Television advertising?
a)
It reaches a wide audience
b)
You can differentiate different target markets
c)
It is expensive
4.
Demand-based pricing is determined
a)
by
using the wholesale cost of an item as the basis for the priced charged
b)
by
what competitors are charging for the same good
c)
by
how much the consumer is willing to pay for a product or service
5.
Personal contact with the customers is a form of
a)
telemarketing
b)
personal selling
6.
Air freight is most likely to be used for importing which of the following products?
a)
steel pipes
b)
cars
c)
wood pulp
d)
fresh flowers
7.
Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...
a)
promotional mix
b)
telemarketing
c)
personal selling
d)
sales promotion
8.
All of the following are low cost advertising methods EXCEPT
a)
word of mouth
b)
business cards
c)
flyers
d)
tv commercials
9.
How the consumer gets the product
a)
Place
b)
Price
c)
Promotion
d)
Sales strategy
10.
What are certificates that entitle customers to cash discounts on goods or services?
a)
take-aways
b)
traffic builders
c)
premiums
d)
coupon
11.
When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?
a)
presentation
b)
product
c)
place
d)
promotion
12.
What does target market mean?
a)
the market that your product is in
b)
the consumers you want to buy your product
c)
those consumers who haven't bought your product
d)
the markets overseas
13.
Which part of the four P's of marketing effects the location and transportation of the product
a)
Place
b)
Planning
c)
Pricing
d)
Promotion
14.
Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?
a)
Geographic segmentation
b)
Benefit segmentation
c)
Occasion segmentation
d)
Demographic segmentation
15.
"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________.
a)
Geographic segmentation
b)
Product diversification
c)
Branding
d)
Psychographic segmentation
16.
________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.
a)
Mass customization
b)
Market targeting
c)
Market segmentation
d)
Differentiation
17.
Which word best describes PLACE in the marketing mix?
a)
shelf height
b)
shopping mall
c)
distribution channel
d)
Auckland city
18.
Why is customer satisfaction important to a business?
a)
customers will become repeat buyers
b)
customers will be happy
c)
customers are stakeholders
d)
customers are never satisfied
19.
Product, price, place, and promotion make up the _____________________.
a)
Marketing Concept
b)
Marketing Mix
c)
Marketing Oriented
d)
Marketing Behavior
20.
Which of the following best describes a target market?
a)
Close competitors of a business
b)
The people who buy a business's products
c)
Groups that do not buy a business's products
d)
The individuals at whom a business's marketing strategies are aimed
100 %
