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WorksheetsMarket Research & Market Survey Review
Total questions: 44
Worksheet time: 35mins
What type of data involved numbers and figures?
Quantitative
Qualitative
Which type of data involves people's feelings and opinions?
Quantitative
Qualitative
Which of the following is NOT an example of primary research?
Focus Groups
Questinnaires
Observations
Newspapers
True or False: Primary research can be very expensive and time consuming.
True
False
True or False: primary research is very generic and not specific.
True
False
What is information collected about opinions and views called?
Quantitative data
Qualitative data
Segmentation
What are the total number of people selected to answer market research questions called?
A supplier
A sample
A respondent
Market surveys are tools to directly collect (a) from the target audience to understand their characteristics, expectations, and requirements.
Market surveys collect data about a ______market such as pricing trends, customer requirements, competitor analysis and other such details.
target
local
national
international
Market surveys _________ the degree of risks involved in making business decisions.
increase
reduce
All marketing activities revolve around
happy customers
getting and keeping customers
creating products
Customer demographics include (select all that apply)
race
ethnicity
family income
Group of people most likely to become customers, identified for a specific marketing program
Target Market
Marketing Research
Primary Data
Secondary Data
When a research technique produces nearly identical results in repeated trials
Validity
Product Research
Marketing Info System
Reliability
When the questions in a questionnaire measure what was intended to be measured
Observation Method
Open-Ended Questions
Validity
Forced-Choice Questions
A question that requires respondents to construct their own response
Observation Method
Open-Ended Questions
Qualitative Research
Forced-Choice Questions
A question that asks respondents to choose an answer from possibilities given
Forced-Choice Question
Observation Method
Primary Data
Open-Ended Question
Marketing research that focuses on smaller number of people and tries to answer questions that begin with “Why” or “How”
Attitude Research
Qualitative Research
Reliability
Quantitative Research
Marketing research that answers questions that begin with “how many” or “how much”
Quantitative Research
Product Research
Media Research
Qualitative Research
Select the 2 advantages of branding
A business can save money on marketing once the product becomes a household name.
It means businesses don't have to make new items.
The business can change its name if it wants to.
Higher prices can be charged when consumers become loyal to the brand.
2 disadvantages of branding are..
The business gains a huge following of loyal customers.
The business' products can be easily copied and sold for a much cheaper price.
A poor brand can affect the whole range of products produced by the manufacturer.
The company cannot release new collections.
In what ways can a brand be easily recognisable?
By its logo
By the price
By the taste
By its packaging
Mountain Dew is an example of
A logo
A brand name
A trade character
Combining two different companies products is called
Licensing
Co-branding
Co-oping
Branding is
the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition
is a device that legally identifies ownership of a registered brand or trade name
The process of working toward maximizing recognition of a particular brand
Consumer preference for a particular brand as compared to competitor products or services
Slogans:
is a device that legally identifies ownership of a registered brand or trade name
a. Brand awareness
represents a particular product of a company or organization
are short, memorable catch phrases used in advertising campaigns designed to create product affiliations among consumers
a. Branding mechanisms include all of the following EXCEPT:
Brand mark
The Fair Trade Act
Trademark
Logo
SLOGAN
A unique design symbol that helps identify the company visually. .
The actual text of the ad.
A catchphrase that evokes some kind of feeling about the company and the product.
A short piece of text, usually in larger type, designed to be the first words the audience reads.
COPY
A unique design symbol that helps identify the company visually.
A short piece of text, usually in larger type, designed to be the first words the audience reads.
A catchphrase that evokes some kind of feeling about the company and the product.
The actual text of the ad.
LOGO
A unique design symbol that helps identify the company visually.
A catchphrase that evokes some kind of feeling about the company and the product.
The actual text of the ad.
Any drawing, photograph, illustration, chart, or other graphic that is designed to affect the audience in some purposeful way.
