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10 BS Final Exam SEm 1 2021 Review

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

It refers to a management process of anticipating, understanding and satisfying customer needs at a profit.

a)

Market

b)

Market research

c)

Marketing

d)

Market segmentation

2.

Which is NOT a role of marketing?

a)

Identify customer wants only

b)

Satisfy customer needs

c)

Maintain customer loyalty

d)

Anticipate changes in customer needs

3.

It is a way of living and pattern of buying associated with individuals

a)

consumer spending pattern

b)

lifestyle

c)

market

d)

marketing

4.

World Markets have become more competitive for several reasons except...

a)

The shrinking globe

b)

Access to overseas markets

c)

Low cost of setting up new businesses

d)

government ownership of industries

5.

It is the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought.

a)

market

b)

marketing strategy

c)

market research

d)

market segmentation

6.

Which is NOT a primary research?

a)

Interviews

b)

Government published records

c)

Questionnaires

d)

Consumer panels

7.

it refers to a list of question are design to obtain information. This data can be easily analyze, questioners can also be used in face to face interview

a)

Observation

b)

Questionnaires

c)

Experiments

d)

Consumer panels

8.

It is a customer-centered approach to product design. It involves research aimed at determining what consumers view as their immediate needs, primary concerns, or personal preferences within a particular product category.

a)

product-orientated business

b)

market-orientated business

c)

marketing strategy

d)

market segmentation

9.

It is a feature that makes a product stand out and gives a reason for customers to buy said product.

a)

Product differentiation

b)

Brand

c)

USP (Unique Selling Point)

d)

Channel of distribution

10.

Which is NOT a "Product life cycle"?

a)

Introduction phase

b)

Maturity phase

c)

Saturation phase

d)

Expansion phase

11.

It ignores segmentation and seeks to appeal to all of the customers within different segments.

a)

Market

b)

Marketing

c)

Niche marketing

d)

Mass marketing

12.

Why do people promote?

a)

decrease market share

b)

present a negative image

c)

Extend the life of a product or launch a new one

d)

stay as unknown business

13.

Which an example of an 'above the line promotion'?

a)
b)
c)
d)
14.

Which is NOT a pricing strategy?

a)

Cost-minus

b)

Cost-Plus

c)

Skimming

d)

Promotional

15.

The image is about...

a)

m-commerce

b)

e-commerce

c)

trading

d)

barter