NEW
Font size
Worksheets10 BS Final Exam SEm 1 2021 Review
Total questions: 15
Worksheet time: 8mins
It refers to a management process of anticipating, understanding and satisfying customer needs at a profit.
Market
Market research
Marketing
Market segmentation
Which is NOT a role of marketing?
Identify customer wants only
Satisfy customer needs
Maintain customer loyalty
Anticipate changes in customer needs
It is a way of living and pattern of buying associated with individuals
consumer spending pattern
lifestyle
market
marketing
World Markets have become more competitive for several reasons except...
The shrinking globe
Access to overseas markets
Low cost of setting up new businesses
government ownership of industries
It is the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought.
market
marketing strategy
market research
market segmentation
Which is NOT a primary research?
Interviews
Government published records
Questionnaires
Consumer panels
it refers to a list of question are design to obtain information. This data can be easily analyze, questioners can also be used in face to face interview
Observation
Questionnaires
Experiments
Consumer panels
It is a customer-centered approach to product design. It involves research aimed at determining what consumers view as their immediate needs, primary concerns, or personal preferences within a particular product category.
product-orientated business
market-orientated business
marketing strategy
market segmentation
It is a feature that makes a product stand out and gives a reason for customers to buy said product.
Product differentiation
Brand
USP (Unique Selling Point)
Channel of distribution
Which is NOT a "Product life cycle"?
Introduction phase
Maturity phase
Saturation phase
Expansion phase
It ignores segmentation and seeks to appeal to all of the customers within different segments.
Market
Marketing
Niche marketing
Mass marketing
Why do people promote?
decrease market share
present a negative image
Extend the life of a product or launch a new one
stay as unknown business
Which an example of an 'above the line promotion'?
Which is NOT a pricing strategy?
Cost-minus
Cost-Plus
Skimming
Promotional
The image is about...
m-commerce
e-commerce
trading
barter
