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WorksheetsPemasaran Global Minggu ke-14
Total questions: 10
Worksheet time: 20mins
A recent global campaign for IKEA, the Swedish home furnishings retailer, positioned houses as homes as a place for love, memories, and laughter. This is a classic example of:
emotional appeal.
rational appeal.
selling proposition.
advertising appeal.
creative appeal.
Which promotional mix element is most closely associated with activities designed to foster goodwill and understanding with various constituents both inside and outside the company?
personal selling
advertising
public relations
sales promotion
publicity
________ is the phrase global marketers use to describe ads with common design elements into which localized elements are inserted for individual country markets.
"Pattern advertising"
"Template advertising"
"Cookie-cutter advertising"
"Model advertising"
"Stereotype advertising"
Which promotional technique is best suited to a situation in which a company wants consumers to actually try its product or service at no cost?
sampling
sweepstakes
couponing
free-standing inserts
personal selling
When a company must decide on the composition of its foreign sales force, which alternative is generally the most expensive?
expatriates
third-country nationals
host-country nationals
agents of any nationality
agents of host country
The term magalog is used to describe which communication medium?
direct mail
Groupons
coupons
catalogs
infomercials
In the tech world, about 90% of the world's nearly one billion PCs use Microsoft's operating systems and 80% use Intel's microprocessors. This represents which aspect of the Porter's five forces model?
bargaining power of suppliers
bargaining power of buyers
threat of substitute products
rivalry among competitors
threat of new entrants
Porter's four generic strategies for achieving competitive advantage are:
price determination, cost leadership, product differentiation, distribution savings.
cost leadership, product differentiation, cost challenger, product challenger.
price leadership, product differentiation, price challenger, cost differentiation.
cost leadership, product differentiation, cost focus, focused differentiation.
cost leadership, product differentiation, consumer differentiation, focused differentiation.
A nation's banking system, health care system, transportation system, and communications system, as well as the availability and cost of using these systems are considered as ________ resources available for competitive advantage of a business.
knowledge
physical
human
infrastructure
capital
The country with the highest number of companies with Global Competitive Advantage is:
the United Kingdom.
the United States.
Japan.
France.
Germany.
