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WorksheetsDigital Marketing Knowledge Test MCQ 50
Total questions: 50
Worksheet time: 50mins
1. Digital Marketing ကိုရည်ညွန်းတဲ့ အဖြေမှန်ကိုရွေးပါ။
online marketing
internet marketing
web marketing
All of the above
2. Digital Marketing လုပ်ငန်းများမှာ _____________ .
Email marketing.
Social web marketing.
Viral marketing.
All of the above
3. အောက်ပါတို့မှ Digital Marketing ပုံစံမဟုတ်တာကို ရွေးပါ။
radio
TV
billboard
All of the above
4. Digital Marketing မှာ main pillars ဘယ်လောက်ရှိလဲ?
2
3
4
5
5. Digital Marketing မှာပါဝင်တဲ့အရာ _____________ .
A. Voice Broadcast
B. Podcasting
C. RSA
D. Both A and B
6. Philip Kottler ရဲ့ 4Ps Marketing MIX ကိုရွေးပါ။
Price, Product, Place, and Promotion
Price, Performance, Place, and Promotion
Price, Product, Place, and Positioning
PR, Product, Place, and Person
7. B2B Business ဆိုတာ စီးပွားရေးတစ်ခုနဲ့ တစ်ခုချိတ်ဆက်ပြီး ရောင်းဝယ်မှုပြုလုပ်တဲ့ လုပ်ငန်းဖြစ်သည်။
True
False
8. magazines, direct mail and newspapers စတဲ့ကြော်ငြာတွေဟာ ___________ လုပ်ငန်းဖြစ်ပါတယ်။
online media
print media
broadcast media
display media
9. SEO stands for_____________.
Search Engine Optimization
Search Engine Optimum
Search Electronic Optimization
None of the above
10. search engine ranking တိုးဖို့အကောင်းဆုံးနည်းလမ်းက ________.
Video
A blog
Having at least 500 words on the page
a lot of graphics per page
11. For SEO site content should have?
A. Meta Descriptions
B. Title Tags
C. Both A and B
D. None of the above
12. Social networks are organized primarily around __________.
brands
people
discussions
interests
13. Which social network is considered the most popular for social media marketing?
Whats App
14. Which of the following is not a goal of of Content Marketing?
Engagement
Customer novice
Sales
Up-selling
15. What is the full form of CRM?
Consumer Relationship Management
Customer Relationship Management
Cost Relationship Management
16. email marketing လုပ်ရင် အရေးကြီးတဲ့အရာ
CTR
Open rate
Click rate
All of the above
17. This is a term for the number of times that user click on links in a message or on a website: it is much higher for legitimate marketing emails than for spam.
personalization
spamming
CTR
spoofing
18. What is the full form of PPC pages?
A. Per Pay Click
B. Prize per click
C. Pay Per Click
D. Both A and B
19. The formula of Pay-per-click is?
Advertising cost ($) + Ads clicked (#)
Advertising cost ($) / Ads clicked (#)
Ads clicked (#) / Advertising cost ($)
Ads clicked (#) * Advertising cost ($)
20. The most effective AdWords ad headlines ______.
include the company name or website domain name
directly relate to the keywords being searched
do not contain the most important keywords
are written in all capital letters
21. Which of the following is not a type of digital marketing activity?
a. Email marketing.
b. Social web marketing.
c. Print advert.
d. Viral marketing.
22. HTTP is more secure than HTTPS.
True
False
23. Choose all the digital marketing channels.
a.Google
b. YouTube
c. Email & SMS
d. Facebook
24. Google Keyword Planner helps you research keywords for your search campaigns.
True
False
25. Can you use the same keywords in different ad groups?
Yes
No
26. What is a SERP?
Search Engine Results Page
Search Engine Results Platform
Search Engine Reputation management
27. SMO is Social Media Optimization.
Yes
No
28. Google Gmail is part of the Adwords display network.
True
False
29. Which of the following is the least important area in which to include your keyword(s)?
Meta keywords
Meta Description
Title
Body Text
30. Paid search marketing (e.g. Google AdWords) is usually purchased on which basis?
a. Cost per Thousand (CPM).
b. Pay Per Click (PPC).
c. Earnings Per Click (EPC).
d. Cost Per Acquisition (CPA).
e. None of the above.
31. The performance-based affiliate marketing model of paying for leads or sales is usually charged in which way?
a. Cost Per Acquisition (CPA).
b. Earnings Per Click (EPC).
c. Pay Per Click (PPC).
d. Cost per Thousand (CPM).
e. None of the above.
32. An e-mail newsletter is always used for customer retention.
True
False
33. Which of the following is the form of mobile marketing?
A. text
B. voice call
C. graphic
D. All of the above
34. Which of the following is the most common delivery channel for mobile marketing?
A. text
B. voice call
C. graphic
D. Search engine marketing
35. Which of the following marketing based on very small, specific geographical locations (like neighborhoods or even specific streets)?
A. Hyperlocal marketing
B. SMS marketing
C. QR codes
D. All of the above
36. How many maximum characters are allowed in SMS marketing?
A. 150 character
B. 160 character
C. 170 character
D. 180 character
37. Which of the following is the correct size of email template before executing a campaign?
A. 15KB
B. 18KB
C. 20KB
D. 15MB
38. In Content marketing the content should be?
A. valuable
B. relevant
C. consistent
D. All of the above
39. Customer Relationship Management is about
A. Acquiring the right customer
B. Instituting the best processes
C. Motivating employees
D. All of the above
40. A _________ is an organized collection of detailed information about individual customers or prospects that is accessible, actionable, and current for marketing purposes such as lead generation and others.
A. Customer database
B. Customer mailing list
C. Business database
D. None of the above
41. The marketing messages committed to customers wishes is a part of
A. Permission marketing
B. Activity marketing
C. Supplier marketing
D. None of the above
42. A consumer buying behavior is influenced by
A. Cultural and social factors
B. Personal factors
C. Both a and b
D. None of the above.
43. Process of manage information about customers to maximize loyalty is said to be
A. company relationship management
B. supplier management
C. retailers management
D. customer relationship management
44. To introduce the new products to world of consumers is the main goal of
A. Entertainment
B. Advertising
C. Boost the sales
D. Online marketing
E. None of these
45. The best advertisement is
A. By emails
B. Print media
C. Television
D. A satisfied customer
E. Radio
46. What's the biggest challenge for most businesses when going online?
Planning a budget
Developing a plan
Optimizing a website
Defining a customer base
47. Where does the domain name of a website primarily sit?
In the URL
In the coding of your header image
In your navigation menu
In your logo's hyperlink
48. Which are the first steps you should consider when constructing an online business strategy?
Understand the target audience
Change your mission statement to match the goals
Create goals and identify a USP
Define and segment your audiences
49. What are three key considerations when evaluating keywords for search engine optimization?
Competition, cohesiveness, relevance
Frequency, competition, relevance
Relevance, cohesiveness, execution
Frequency, execution, relevance
11. Fill the blank: When managing SEM campaigns, the best way to optimize your quality score is to improve the _________ of your keywords, adverts, and landing pages.
relevance
conversion
clicks
importance
