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WorksheetsMarketing and Business Quiz #2
Total questions: 18
Worksheet time: 9mins
What is an example of a time when the customer and consumer would be different people?
An athlete buying a sports drink.
A teacher buying whiteboard markers.
A person buying dog food.
A kids buying ice cream with their allowance.
What is an example of a time when the customer and consumer would be the same person?
Someone buying their friend a Christmas gift.
A parent buying diapers for their baby.
A makeup artist buying makeup for their clients.
A construction worker buying new jeans and t-shirts for work.
Which of the following is not a need?
Cell phone
Rent for an apartment
Groceries
Electricity
Which of these is not a want.
Candy
PS5
Clothing
Makeup
What is the buyer's motive in business?
Maximum marketing mix
Maximum satisfaction
Maximum target market
Maximum profit
What is the seller's motive in business?
Maximum marketing mix
Maximum satisfaction
Maximum target market
Maximum profit
What is the marketing concept?
Businesses must fulfill customer's’ marketing mix and target market in order to make a living.
Businesses must pay attention to a customer's’ marketing mix and target market in order to make a product.
Businesses must satisfy customer's’ needs and wants in order to make a profit.
Businesses must satisfy business goals and projects in order to make a profit.
What is the definition of the marketing mix (I am not asking what are the 4 P's)?
How you reach the target market
Product, price, place, promotion
Combination of market segments to mix up the target market
Combination of marketing elements used in the sale of a particular product
What are the 4 parts of the marketing mix?
Product, people, price, perspective
Product, place, price, promotion
People, place, price, promotion
Product, place, price, presentation
A target market is
anyone that can buy your product.
a group of people that you want to target for commercials.
a very specific group of people who you want to reach through your marketing decisions.
a very broad group of people who you want to convince your product is the greatest of all time.
What type of market segmentation is based on age, gender, income, ethnic background?
Demographics
Geographics
Psychographics
Product Benefits
What type of market segmentation is based on perceived benefit of the product or service?
Demographics
Geographics
Psychographics
Product Benefits
What type of market segmentation is based on attitudes, values and trends?
Demographics
Geographics
Psychographics
Product Benefits
What type of market segmentation is based on where the target market lives?
Demographics
Geographics
Psychographics
Product Benefits
If you were describing the geographics for a target market for a PS5, which would be the best choice?
A populous country with advanced technology.
A rural area with no internet connection.
If you were describing the demographics for a target market for a PS5, which would be the best choice?
Female, age 40-50 with a lot of discretionary income.
Male, age 13 to 25, from a middle to upper class family with discretionary income.
If you were describing the psychographics for a target market for a PS5, which would be the best choice?
Enjoys video games, advanced with technology, likes new products, has extra free time.
Enjoys being outdoors, finds video games to be a waste of time, would rather do something hands on.
If you were describing the product benefits for a target market for a PS5, which would be the best choice?
Wants great graphics, ability to play with friends, access to the newest video games
Wants to create something with their hands, wants to be active while playing.
