WorksheetsCONSUMER DECISION MAKING (2)
Total questions: 10
Worksheet time: 7mins
CONSUMER BEHAVIOUR talks about how consumers make purchase decisions, ..... and dispose of products.
choose
accept
offer
Use
Researchers have identified 3 specific levels of consumer decision making : Routinized Response Behaviour, Limited Problem Solving, and ..........
Decision Problem Solving
Considered Problem Solving
Extensive Problem Solving,
Intensive Problem Solving
Consumers have already established the basic criteria for evaluating the product category but haven’t established preferred categories....
Routine Rensponse Behaviour
Limited Problem Solving
Extensive Decision Making
All answers are correct
There are two different problem recognition styles ......
Actual & Desired State Types
Budget & Actual State Types
Desired & Planning State Types
All answers are incorrect
There are two types of prepurchase information search ....
Audio & Visual Information Search
Manual & Digital Information Search
Internal & External Information Search
Quantitative & Qualitative Information Search
There are two sources of information.............. and Non -Marketer Dominated Stimuli
Cultural Dominated
Buyer Dominated
Consumer Dominated
Marketer Dominated
There are 3 types evaluating potential alternatives from consumers .....
The Evoked, The Inept, The Inert
The Evoked, The Inept, The Instinc
The Evoked, The Inept, The Avoid
The Disposed, The Inept, The Inert
Consumer decision rules are referred to as heuristics, decision strategies, and information- processing strategies, and are procedures used by consumers to ........... brand choices
equip
choose
facilitate
purchase
There are 4 buyer types : Practical Loyalists, Bottom-Line Price Shoppers, Opportunistic Switchers, and .............
Multiple Buyers
Realistic Buyers
Fanatic Buyers
Deal Hunters
Consumers make three types of purchases : ...................., Repeat Purchases and Long Term Commitment Purchases.
Spontaneous Purchases
Promotion Purchases
Trial Purchases
Member Purchases
