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Lewis Clothing 1A FINAL

Total questions: 10

Worksheet time: 6mins

Name
Class
Date
1.

A person who purchases goods and services for personal use.

a)

Buyer

b)

Seller

c)

Endorser

d)

Consumer

2.

a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the internet using a web browser.

a)

Advertisement

b)

Impulse Buying

c)

Online Shopping

d)

Purchases made at a store

3.

____________ is an identifying symbol that distinguishes one product from another.

a)

Comparison shopping

b)

A mandate

c)

A trademark

d)

An impulse purchase

e)

A logo

4.

Mary sees a piece of paper hanging from her new jeans with the brand logo, a barcode, and price of the jeans. What is the name of this piece of paper?

a)

Hanger loops

b)

Hangtag

c)

Labels

d)

Packaging

5.

Talking about types of marketing segmentation: "It refers to age, gender, education level, family size, occupation and income"

a)

Geographic

b)

Psychographic

c)

Demographic

d)

Behavioral

6.

Talking about types of marketing segmentation: "It refers to target customers based on where they live."

a)

Geographic

b)

Demographic

c)

Psychographic

d)

Behavioral

7.

Big retail stores that offer a large variety of goods (such as clothes, appliances, makeup, and bedding) in appropriate departments within the store is what type of store?

a)

Department Stores

b)

Branch Stores

c)

Chain Stores

d)

Discount Stores

e)

Specialty Stores

8.

TJ Maxx is an example of what type of store?

a)

Specialty

b)

Branch

c)

Department Store

d)

Discount Store

9.

All of the following should be included on a care label EXCEPT...

a)

Fiber Content

b)

Factory name

c)

Price

d)

Washing and Drying Directions

10.

Where can the care label be commonly found in a piece of clothing?

(a)