WorksheetsIntro Final Review B
Total questions: 25
Worksheet time: 13mins
The basic marketing decisions that all businesses must make are referred to as:
promotional mix
the marketing mix (4Ps)
marketing concept
demographics
Which of the following is NOT a part of the marketing mix?
promotion
place
price
process
Which of the following sells goods directly to the customer? (hint: retail store)
processor
retailer
wholesaler
extractor
What type of business gathers raw materials (natural resources) from the earth, sea, air?
processors
manufacturers
extractors
marketers
The money coming into the business from sales (and other investments)
price
capital
revenue
expenses
The buildings, tools and machines people create and use to produce final goods and services
price
capital
revenue
cost
The amount of money the customer is asked to pay for the product
price
capital
revenue
cost
The point at which an advertisement is viewed by a potential customer
inventory
innovation
investment
impression
Devoting money or resources to gain a profitable outcome or increased production capacity in the future
inventory
innovation
investment
impression
Number of items sold in exchange for money; the number of items on hand
inventory
innovation
investment
impression
A new, original, or groundbreaking idea, product, or improvement
inventory
innovation
investment
impression
The studies a company conducts to discover new product features
risk
market share
marketing
research and development
The process by which a product or service is made known and sold to customers through distribution, promotion, selling etc.
risk
market share
marketing
research and development
The possibility of financial loss or harm
risk
market share
marketing
research and development
The portion of the market over which a company has control. (The part of the market that buys from your company instead of the competition)
risk
market share
marketing
research and development
Persuading customers to buy a product or service
demographic
labor
depreciation
advertising
A segment of consumers who share a defined buying pattern or preference
demographic
labor
depreciation
advertising
The wear and tear on a company's factories, branches, and labs as they age (makes them less valuable)
demographic
labor
depreciation
advertising
The physical and mental efforts people use to create goods and services
demographic
labor
depreciation
advertising
This is the amount added to the cost of a product to determine the price you will charge
sales
cost
profit margin
markup
What type of business changes raw materials into more useful products?
processors
manufacturers
extractors (producers)
marketers
What type of business creates finished goods?
processors
manufacturers
extractors (producers)
marketers
What is a share of ownership in a corporation called?
supply
stock
shoes
stable
A questionnaire used by an employer to collect information about job seekers.
resume
cover letter
job application
job search summary
Which of the following are types of references?
Education & Experience
Employer & Character
Employer & Confidence
Character & Friend
