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Intro Final Review B

Total questions: 25

Worksheet time: 13mins

Name
Class
Date
1.

The basic marketing decisions that all businesses must make are referred to as:

a)

promotional mix

b)

the marketing mix (4Ps)

c)

marketing concept

d)

demographics

2.

Which of the following is NOT a part of the marketing mix?

a)

promotion

b)

place

c)

price

d)

process

3.

Which of the following sells goods directly to the customer? (hint: retail store)

a)

processor

b)

retailer

c)

wholesaler

d)

extractor

4.

What type of business gathers raw materials (natural resources) from the earth, sea, air?

a)

processors

b)

manufacturers

c)

extractors

d)

marketers

5.

The money coming into the business from sales (and other investments)

a)

price

b)

capital

c)

revenue

d)

expenses

6.

The buildings, tools and machines people create and use to produce final goods and services

a)

price

b)

capital

c)

revenue

d)

cost

7.

The amount of money the customer is asked to pay for the product

a)

price

b)

capital

c)

revenue

d)

cost

8.

The point at which an advertisement is viewed by a potential customer

a)

inventory

b)

innovation

c)

investment

d)

impression

9.

Devoting money or resources to gain a profitable outcome or increased production capacity in the future

a)

inventory

b)

innovation

c)

investment

d)

impression

10.

Number of items sold in exchange for money; the number of items on hand

a)

inventory

b)

innovation

c)

investment

d)

impression

11.

A new, original, or groundbreaking idea, product, or improvement

a)

inventory

b)

innovation

c)

investment

d)

impression

12.

The studies a company conducts to discover new product features

a)

risk

b)

market share

c)

marketing

d)

research and development

13.

The process by which a product or service is made known and sold to customers through distribution, promotion, selling etc.

a)

risk

b)

market share

c)

marketing

d)

research and development

14.

The possibility of financial loss or harm

a)

risk

b)

market share

c)

marketing

d)

research and development

15.

The portion of the market over which a company has control. (The part of the market that buys from your company instead of the competition)

a)

risk

b)

market share

c)

marketing

d)

research and development

16.

Persuading customers to buy a product or service

a)

demographic

b)

labor

c)

depreciation

d)

advertising

17.

A segment of consumers who share a defined buying pattern or preference

a)

demographic

b)

labor

c)

depreciation

d)

advertising

18.

The wear and tear on a company's factories, branches, and labs as they age (makes them less valuable)

a)

demographic

b)

labor

c)

depreciation

d)

advertising

19.

The physical and mental efforts people use to create goods and services

a)

demographic

b)

labor

c)

depreciation

d)

advertising

20.

This is the amount added to the cost of a product to determine the price you will charge

a)

sales

b)

cost

c)

profit margin

d)

markup

21.

What type of business changes raw materials into more useful products?

a)

processors

b)

manufacturers

c)

extractors (producers)

d)

marketers

22.

What type of business creates finished goods?

a)

processors

b)

manufacturers

c)

extractors (producers)

d)

marketers

23.

What is a share of ownership in a corporation called?

a)

supply

b)

stock

c)

shoes

d)

stable

24.

A questionnaire used by an employer to collect information about job seekers. 

a)

resume

b)

cover letter

c)

job application

d)

job search summary

25.

Which of the following are types of references?

a)

Education & Experience

b)

Employer & Character

c)

Employer & Confidence

d)

Character & Friend