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ENT530 Exploiting New Entries

Total questions: 10

Worksheet time: 6mins

Name
Class
Date
1.

New entry refers to the following EXCEPT

a)

offering new product in established market.

b)

offering established product in a new market.

c)

creating a new venture.

d)

creating an imitated product.

2.

Resources are the basic building blocks to a firm’s functioning and performance. A firm’s resources are simply the inputs into the production process. The following are the inputs EXCEPT

a)

machinery

b)

fixed capital

c)

skilled employees

d)

family members

3.

A bundle of resources is often abbreviated as the VRI. VRI stands for

a)

valuable, rare, inimitable

b)

velocity, rare, inexpensive

c)

valuable, robust, inimitable

d)

velocity, robust, inexpensive

4.

“Tesla. Dyson. Apple”.


Which of the following resources are the most valuable for and commonly utilized by these companies?

a)

Technological knowledge

b)

Market knowledge

c)

Brand power

d)

Brand logo

5.

Window of opportunity is the __________ environment for entrepreneurs to exploit a new entry.

a)

favorable

b)

challenging

c)

friendly

d)

hostile

6.

The window of opportunity will close when

a)

other entrepreneurs have entered the industry.

b)

other entrepreneurs established barriers to entry.

c)

much time is taken to collect additional information.

d)

all of the above.

7.

First movers typically develop a cost advantage. They have greater ____________ and the earliest to learn by _____________.

a)

economies of scale; trial and error

b)

economies of scale; imitating others

c)

cost per number of unit; trial and error

d)

cost per number of unit; imitating others

8.

In my tutorial video, an example of a beverage was shown as an example to the exploitation of new entry.


Name the beverage brand.

a)

Coca Cola

b)

Kopi Jantan

c)

Dalgona coffee

d)

Haus Boom

9.

In my tutorial video on the decision to exploit or not to explot the new entry opportunity, I gave an example of Apple.


Which entry opportunity that was decided as a ‘No Go’ by the company?

a)

streaming music market

b)

wireless charger market

c)

3D printer market

d)

automotive market

10.

The following is an example that I've explained in the video:


Sometime in the 1980s, Nolan Bushnell had the window of opportunity to be a multi-billionaire when Steve Jobs offered him a third of Apple's shares at $50,000 but Mr. Bushnell declined. Apparently, Mr. Bushnell's misjudgment was billed as one of the greatest mistakes ever known (although he didn't regret it). Apple is now worth trillions of US dollars.


The above scenario (Mr. Bushnell’s misjudgment) can be related to ________

a)

first mover disadvantage.

b)

first mover error.

c)

error of commission.

d)

error of omission.