It is an audio or video advertisement, usually presented on television, radio or in a movie theatre.

It is the logic and planning behind the ad that gives it direction.

Any paid form of communication of non personal presentation and promotion of ideas, goods or services by an identified sponsor

Is the he person or organization that initiates the advertising process . They decide the target audience,media, advertising budget and length of campaign.

Purpose of advertising that reminds people about the need for a product or service, or the features and benefits it will provide when they purchase promptly.

It is a name, term, sign, symbol or design, or a combination of these, that is intended to identify the goods and services of one business or group of businesses and to differentiate them from those of competitors

A trademark that identifies members of a union, cooperative, or other collective organization.

Purpose of advertising that tries to convince customers that a company’s services or products are the best, and it works to alter perceptions and enhance the image of a company or product.

Advertising role that provides useful information to consumers that tells them about product and service choices, as well as comparing features, benefits, and prices.

Advertising role that informs consumers about innovations and issues, mirrors fashion and design trends, teaches consumers about new product, helps shape consumer self-image, and perpetuates self-expression.

Role of advertising that transmits ideas, information, messages, experiences etc. between two parties

It is a form of advertising which helps establish connections and build strong, long-term relationships with consumers over time.

It is primarily interested in generating conversions. The primary purpose is to elicit a specific, immediate action.

Any type of advertising intended to promote a company,

corporation, business, institution, organization or other similar entity is called -

An advertising that’s designed for one company to sell its services or products to another company.

It creates public service advertisements, also known as public service announcements or PSAs, designed to persuade consumers to engage in behaviors that actively promote healthy behaviors or good citizenship.

Type of advertising where local merchants who own a single location in a single market or trade area engage in local advertising, using local media to reach customers

living and working near their establishments.

How much is the maximum penalty for second offense of copyright? (write in numerals)

Is a combination of tangible and intangible attributes symbolised in a trademark, which, if properly managed, creates influence and generates value.

Refers to the value of a brand. Brand equity is based on the extent to which the brand has high brand loyalty, name awareness, perceived quality and strong product associations.

Refers to the set of beliefs that customers hold about a particular brand.

Refers to the use of a successful brand name to launch a new or modified product in a new market.

When a new brand is combined with an existing brand it is called -

When a new brand is combined with an existing brand it is called -

When the parent brand is already linked with many products through many brand extensions it as called -

When the same brand is used to launch a product in a different way.

It can also indicate the resizing of the product.

When the company launches an entirely new product it is called -

It is based on the customer group, the product range is extended. This type of extension basically targets a specific group of customers.

It is based on the expertise of the company, the company launches product category that makes use of the same name.

There exist many brands that are unique with respect to the benefits. These brands are mainly highlighted with respect to the benefits that they offer to the customers.

Characteristic of media that is describe as whether product (for example, a website, mobile site, digital TV interface or application) can be used by people of all abilities and disabilities.

Characteristic of media that refers to products and services on digital computer-based systems which respond to the user's actions by presenting content

such as text, moving image, animation, video, audio, and video games.

When it comes to this type of advertising, most people think of the large, glossy,

national publications full of big brand advertisers.

Are certificates that give buyers a saving when they purchase specified products

Are similar to coupons except that the price reduction occurs after the purchase

Are goods offered either for free or at low price

Money paid to retailers to stock a new product.

Money paid to retailers to remove an item from their SKU inventory.

Are buyers attending trade shows that wants to browse, look, and learn but are not in the buying mode.

Buyers who want reassurance they made the right decision in past purchase.