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WorksheetsMarketing Research "1"
Total questions: 37
Worksheet time: 19mins
"We are to trying to understand and define the nature of the marketing problem that requires research support"
This statement refers to _________________ stage of marketing research.
problem definition
research approach
research design
data collection
"Understanding the background of the defined problem and identify the factors that influence this problem and deciding what is the focus point of the research."
This statement refers to _________________ stage of marketing research.
problem definition
research approach
research design
data collection
"Is where we define a framework/methodology for conducting the marketing research. It details out the methods/ways for obtaining the required information."
This statement refers to _________________ stage of marketing research.
problem definition
research approach
research design
data collection
"Relates to data preparation includes the editing and understanding of the data. It is crucial in ensuring accuracy of findings, and presenting it an understandable way for a decision making process later."
This statement refers to _________________ stage of marketing research.
problem definition
research approach
data collection
data analysis
Marketing research relates to all of the coming activities, EXCEPT _______________.
evaluate marketing actions
identify market opportunities
creating the marketing campaign
understand the market segment needs and wants
“Marketing Research” and “Market Research” are ______________.
different concepts as “Market Research” considered subset from “Marketing Research”
different concepts as “Marketing Research” considered subset from “Market Research”
same equal concepts that give same meaning
different and not related concepts
“Market Research” is focused mostly on _______________.
market cultures, policies, retails and economic statues
marketplace, consumer and business competitors
market and stock values
market climate
“Marketing Research” is focused on studying all the coming, EXCEPT _______________.
market cultures, policies, retails and economic statues
marketplace, consumer and business competitors
market shares and stocks
consumer trends
Fashion brands may conduct a market research in all the coming situations, EXCEPT ________________.
launching a new product line
opening stores in new market places/countries
investigating issues facing the brand in the current market
hiring new celebrities to represent the brand in the current market place
_____________ and _____________ are considered the main parts of any research problem statement.
Board statement and scope/specific problem
Design and approach
Surveys and focus groups
Identification and definition
“Problem-Identification” research is concerned with _______________.
investigating and searching for what may be the problem facing or will face the brand
investigating and searching for optional solutions for a current defined problem
investigating the new problematic customer trends
investigating the new problematic market trends
“Problem-Solving” research is concerned with _______________.
investigating and searching for what may be the problem facing or will face the brand
investigating and searching for optional solutions for a current defined problem
investigating the new problematic customer trends
investigating the new problematic market trends
"A brand got feedback from their retail stores that the sales for the seasonal collection dropped and the consumers think the prints are nice yet the colors are dull. The brand will be conducting a market research to find better options for the prints."
The brand will be conducting _____________ research.
problem-identification
probelm-solving
technological
cultural
What is secondary research?
A research that is done by others and the researcher got access to it
A research that is done by the researcher himself and owned by him
A research that is done after the secondary research
A research that is done after the primary research
What is primary research?
A research that is done by others and the researcher got access to it
A research that is done by the researcher himself and owned by him
A research that is done after the secondary research
A research that is done after the primary research
A reseacher conducted a focus group to understand the motives behind consumer rejection for a brand's previous collection. This researcher is collecting _______________ data
functional
secondary
historical
primary
Government reports and market reports of other companies are considered __________________.
primary research
secondary research
qualitative research
quantitative research
Surveys, focus groups, market trips done during conducting a market report are considered __________________.
primary research
secondary research
qualitative research
quantitative research
_______________ are from the methods used in qualitative research.
Surveys
Interviews
Experiments
Questionnaires
_______________ is from the methods used in quantitative research.
Survey
Observation
Focus group
Historical study
Qualitative research is a research methodology that cared for _______________.
measurability of data
numbers of data
quantity of data
depth of data
Quantitative research is a research methodology that cared for _______________.
measurability of data
description of data
quality of data
depth of data
Methods in research design in research refers to _______________.
the various tools used to collect data for an exact research
the statistical analysis for the data collected
the ways to document data from the library
the ways sampling is done in research
The aim of the methodology section in the market research is to provide an overview of _______________.
the framework or the procedures of using the research tools to reach the results for the research problem
how the sampling is conducted and picked from the population
how the results are analysed, and recommendations are given
how literature is summarized and presented
"small groups of people (6-10), brought together in a discussion that is held and guided by a moderator through an unstructured and casual discussion, for the purpose of gaining relevant information about the market research problem"
The statement above refers to ___________________.
Focus group
Interview
Observation
Survey
The maximum number of interviewees in a focus group is ___________________. This will ensure effective and productive discussion from the group.
4
6
8
10
One of the main characteristics of a the focus groups attendees, is to compose a __________________ group, to ensure the success of the discussion.
homogeneous (similar in their characteristics)
randomly chosen
royal customers
young aged customers
"unstructured, direct, personal meeting in which a single participant is probed by an experienced interviewer for the purpose of gaining relevant information about the market research problem"
The statement above refers to ___________________.
Focus group
In-depth Interview
Observation
Survey
"Sampling" in research means _______________.
dividing the population into small groups
pick the people I know from the whole population
picking a random group from the whole population
picking a representative group from the whole population
The main goal of sampling is to _______________.
be able to generalize the research results over the whole population
be able to understand the population
be able to divide the population
be able to count the population
Focus groups help providing the researcher all the following, EXCEPT ______________.
access to hard to approach customers, like kids
allowing researcher to directly observe their customers
cheap research method to conduct
generating fresh ideas
A brand sent a researcher to visit their main competitors retail store and observe the shop environment. This brand is using _______________ a technique to collect data form their market.
interview
observation
mystery shopping
like-to-like comparison
"A technique in which topic of interest (people, objects, activities, attitudes..) are systematically and indirectly observed and documented in order to be studied"
The statement above referred to _________________.
interviews
observation
focus groups
like-to-like comparison
"XYZ brand was facing a problem with their jeans pants and lots of after sale complains and dropping of sales. The brand decided to buy samples of jeans pants from leading brands in the market to compare and check the differences and find the problem in their own jeans"
This technique in market research called _________________.
observation
focus groups
studying samples
like-to-like comparison
________________ is considered as a source for secondary research in market research.
Observations
Managers focus groups
Own company's observations
Governmental financial reports
One of the main disadvantages of using surveys in market research is ______________.
surveys are very expensive to conduct
surveys are taking too long time to collect
surveys are limited in number of respondents
surveys are hard to reach to specific audience as elders and kids
Fashion brands may conduct a market research in all the coming situations, EXCEPT ________________.
launching a new product line
opening stores in new market places/countries
investigating issues facing the brand in the current market
hiring new celebrities to represent the brand in the current market place
