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WorksheetsStudio Interior Retail
Total questions: 17
Worksheet time: 9mins
What is Retail Design?
THE CLIENT + RETAIL BUSINESS
RETAIL BUSINESS + THE CLIENT
THE INDIVIDUAL + RETAIL BUSINESS
Basic Retail Store Programming Considerations
•Store type / locations
•Schedule / budget
•The context of the location
•Styles & Trends
Net Selling Area:
Space used by customers incl.
display shelves, fitting rooms, cash counters & gift wrap areas
Show windows, storage rooms, lockers & cashiers space
Area immediately adjacent to selling space for stock reserves
Stockroom
Boutique
Aisle
Checkout
Retail design is primarily a specialized practice of architecture and interior design, however it also incorporates elements of
interior decoration
industrial design
graphic design
ergonomics
advertising
Principles of Merchandising
Area allocation: Net Selling Area (?? % of GFA Gross Floor Area)
85%
75%
80%
70%
In visual merchandising, products are typically displayed in such a way as to attract consumers from the intended market by drawing attention to the product’s ....
bad feature and problems
best features and benefits
acceptable features and benefits
When changing window display theme, is it preferable to change store interior theme as well?
Yes
No
Place your popular or targeted products between .....
floor level and eye level
eye level and knee level
eye level and waist level
Retailers update shop displays periodically to refresh shoppers’ interest in the Brand.
Which Display Strategies is this referring to?
Eye-catching & Creative
Tell a Story, Communicate a Message
Seasons & Festivals
Considerations for choosing materials for retail visual merchandising:
High traffic or low traffic area
Display for interior or exterior
Budget
Environmental impact
Place your most profitable items at
knee level
eye level
waist level
shoulder level
What is Visual Merchandising?
Visual Merchandising can refer to w_____ displays , s_____ displays or s_____ displays
wardrobe, sheaf, store
window, stocking, shelf
wardrobe, stone, sheet
window, shelf, stock
In visual merchandising, products are typically displayed in such a way as to attract consumers from the intended market by drawing attention to the product’s ....
bad feature and problems
best features and benefits
acceptable features and benefits
Window Displays
Use p_____ , i_____, s_____ and products to convey an idea/ message to help connect customers with products
prototype, interior, signage
props, images, signage
prototype, interior, shelf
props, interior, shelf
Place your popular or targeted products between .....
floor level and eye level
eye level and knee level
eye level and waist level
Eye-catching & Creative
Effective retail interiors take into account the importance of attractive Displays to capture shoppers’ a_______ u_______ c_______ c_______ that link back to the Brand identity
attendance, unit, crop, conceive
attention, unit, creative, concept
attention using creative concept
attention using creative conceive
