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Floral Business

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

If your target market includes customers who will come into your place of business, you will need a __________ that is accessible, attractive, safe and well laid out.

a)

location

b)

retail space

c)

salesperson

d)

zoning officer

2.

Think about your ___________ of your customers, it's important to make your store hassle free.

a)

retail space

b)

location

c)

parking needs

d)

display windows

3.

When you are choosing a retail space, remember the rules of real estate...__________,____________,______________

a)

Location, Location, Location

b)

Flowers, Flowers, Flowers

4.

______________have traditionally been important in downtown retail florist locations. As florists, we are lucky - our product is beautiful!

a)

Retail Space

b)

Parking Spots

c)

Display Windows

5.

When choosing a ______________,balance the cost of space with the dollars you expect to generate.

a)

parking needs

b)

display windows

c)

retail location

6.

You will need space to pur your flowers together. This is known as a ____________.

a)

Display window

b)

Work Space

c)

Location

7.

______________ at a comfortable height for designing arrangement. Also should have storage for florist supplies so designers can work efficiently.

a)

Work Tables

b)

Floor Mats

c)

Water Source

8.

__________________ especially if your floor is concrete, provide some cushioning for your designer's feet. Mats will aslos help keep floors from getting too slippery.

a)

Work Tables

b)

Water Source

c)

Floor Mats

9.

Sink or soaking tub for the flowers are also known as _____________________

a)

Water source

b)

Work Tables

c)

Trash receptacles

10.

Flower shops create a lot of garbage! You should get ___________________.

a)

Delivery system

b)

Floor mats

c)

Trash receptacles

11.

This is a bucket of dried preservative, a scoop and a measured water can.

a)

Water Source

b)

Preservative delivery system

c)

Work Tables

12.

A writing surface or a computer/keyboard is needed for:

a)

Floor mats

b)

Delivery systems

c)

Telephone sales

13.

A ___________ to be used for retail store sales. This allows you to bunch and wrap flowers in front of your customers.

a)

Telephone sales

b)

Delivery system

c)

Counter

14.

There are three types of coolers- what are they?

a)

Apple, Peaches, and Pumpkin

b)

Candy, Gum, and Chocolate

c)

Display, Work, and Storage

15.

Buying hardgoods in volume can save you considerable money up front. This is for your __________ needs.

a)

Storage

b)

Cooler

c)

Display

16.

If you paint a sign that says, "The circus is coming to town on Saturday," that's _______________

a)

advertising

b)

promotion

c)

publicity

17.

If you put that sign on the back of an elephant and walk it through town, that's ______________.

a)

publicity

b)

advertising

c)

promotion

18.

If the elephant walks through the mayor's flower bed, that's ______________.

a)

public relations

b)

publicity

c)

promotion

19.

If you convince the mayor to laugh about it, that's _________________.

a)

promotion

b)

public relations

c)

publicity

20.

And finally if people go to the circus, you show them many entertaining ways to spend money and enjoy themselves and they go home happy, that's __________.

a)

promotion

b)

sales

c)

public relations