We all know how fast the technological landscape changes and how this impacts the way we market our products. Technological factors affect marketing and the management thereof

These are the areas that involve the shared belief and attitudes of the population. These factors include – population growth, age distribution, health consciousness, career attitudes and so on. These factors are of particular interest as they have a direct effect on how marketers understand customers and what drives them.

These factors can be further broken down into macro-economical and micro-economical factors. Macro-economical factors deal with the management of demand in any given economy. Governments use interest rate control, taxation policy and government expenditure as their main mechanisms they use for this.

These are all about how and to what degree a government intervenes in the economy. This can include – government policy, political stability or instability in overseas markets, foreign trade policy, tax policy, labour law, environmental law, trade restrictions and so on.

This are external factors that you have no control over. You may want to consider putting in place contingency plans for dealing them if they occur.

This are external factors in your business environment that are likely to contribute to your success.

These are internal, positive attributes of your company. These are things that are within your control.

Negative factors that detract from your strengths. These are things that you might need to improve on to be competitive

This is my favorite "P" - if you do not know the “why and what” you want from any piece of marketing material before you distribute or create it - you might be wasting a whole lot of money.

They may be employees, internet bloggers, or just people that love your product talking about it. This are also key to innovation when they actually take the time to talk to a company about a like or dislike of a product.

Include a strategic marketing plan which feeds into the business plan for the company, and a marketing budget - all should have short and long term predictions.

It is no longer sufficient to be a company with a product or service. You also often share your philosophies with the world

From traditional packaging to non-tactile packaging on the web for services or downloads, packaging your product or service becomes more and more important as the global market place is now your competition.

Includes public relations, advertising, sales, events, white papers, websites, ad words, press releases, sponsoring events, training events and many more, but I think you get the idea. I also lump process into the promotion category predominately because process is a lot about promotion.

Is where you sell your product, distribution channels, and now the internet

A physical product or a service is your "product". The product and it’s benefits are in a constant rotation of the product life-cycle and need help from the other “P’s” to compete in this hyper-competitive environment.

In most industries this is a rotating target based upon competition, industry as a whole, current trends and predictions of sales.

Books, newspapers, magazines normally articles on how the industries and businesses are performing.

Background research on particular businesses (DTI, and other government agency’s website)

Feasibility studies and business plans conducted by undergraduates and graduate students of the universities and colleges

Provide an overview of how certain industries are performing

An insider information developments and current practices of big players

In certain industries such as (banking, real estate, tourism) through regular updates and reports released by various industry associations

Thse are the leisures and amusements done by the tourists

These are the structures and facilities that need to be built for the comfort and convinience of tourists during their trips

This encompasses roads, railway, airports and various transport facilities

This refer to any settlement or a convenient arrangement where the tourists can stay

These are in varying forms and types, ranging from natural toi man-made, but it is important to ensure that the attractions remain constantly updated with the amenities of the destinations