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CH 1 _BROADCAST

Total questions: 25

Worksheet time: 6hrs 15mins

Name
Class
Date
1.

Programming made in a specific geographic area, to be shown in that same area.

(a)  

2.

Statistical information about the potential viewing audience.

(a)  

3.

Short compilation of your best work that is given to a potential client or employer.

(a)  

4.

Television that aims to inform the public.

(a)  

5.

A broadcast station that has aligned itself with a particular network.

(a)  

6.

Television that communicates relevant information to a specific audience, including job-training videos.

(a)  

7.

Process of making program episodes available for “lease” to other networks or broadcast stations.

(a)  

8.

Television advertisement for a product or service.

(a)  

9.

A(n) (a)   signal travels from one antenna to another antenna.

10.

Cameras placed on radio-controlled (a)   may be used for a form of surveillance television.

11.

A video instructing employees how to handle dissatisfied customers is an example of (a)   television.

12.

To develop the best programming, a television station must examine the potential (a)   .

13.

The fee charged to air an ad depends on the (a)   and the day of the week that the ad airs.

14.

A(n) (a)   video production company can produce multi-camera, large-budget programming on location or in studios.

15.

True or False? The goal of educational television is to teach basic skills to employees.

a)

TRUE

b)

FALSE

16.

True or False? Closed-circuit television serves only an extremely small, private area.

a)

TRUE

b)

FALSE

17.

True or False? Small-scale video production companies can produce videos of private events and commercials for local businesses.

a)

TRUE

b)

FALSE

18.

True or False? An affiliate bundles a collection of programs and makes the bundles available exclusively to its networks.

a)

TRUE

b)

FALSE

19.

True or False? A commercial broadcast television facility is “for-profit” and broadcasts its signal via a transmission tower.

a)

TRUE

b)

FALSE

20.

True or False? Ads that run during a program pay for the purchase price of that program.

a)

TRUE

b)

FALSE

21.

An example of local origination programming is _____.

a)

an NFL game broadcast

b)

a Presidential address

c)

a traffic and weather update for our county

d)

a spot for a national fast food chain, like Burger King

22.

The Nielsen ratings system generates a figure that reflects _____.

a)

how many ads aired during a program

b)

how many people watch a program

c)

how many stations aired a particular program

d)

how much a particular program costs to air

23.

The driving force of the television industry is _____.

a)

ratings

b)

Hollywood

c)

money

d)

air time

24.

The _____ directly relates to the purchase price of a program.

a)

competition

b)

spots

c)

location of the production company

d)

population of the broadcast area

25.

Video recorded on a smartphone is an example of _____.

a)

home video

b)

surveillance television

c)

industrial television

d)

closed-circuit television