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WorksheetsCH 1 _BROADCAST
Total questions: 25
Worksheet time: 6hrs 15mins
Programming made in a specific geographic area, to be shown in that same area.
(a)
Statistical information about the potential viewing audience.
(a)
Short compilation of your best work that is given to a potential client or employer.
(a)
Television that aims to inform the public.
(a)
A broadcast station that has aligned itself with a particular network.
(a)
Television that communicates relevant information to a specific audience, including job-training videos.
(a)
Process of making program episodes available for “lease” to other networks or broadcast stations.
(a)
Television advertisement for a product or service.
(a)
A(n) (a) signal travels from one antenna to another antenna.
Cameras placed on radio-controlled (a) may be used for a form of surveillance television.
A video instructing employees how to handle dissatisfied customers is an example of (a) television.
To develop the best programming, a television station must examine the potential (a) .
The fee charged to air an ad depends on the (a) and the day of the week that the ad airs.
A(n) (a) video production company can produce multi-camera, large-budget programming on location or in studios.
True or False? The goal of educational television is to teach basic skills to employees.
TRUE
FALSE
True or False? Closed-circuit television serves only an extremely small, private area.
TRUE
FALSE
True or False? Small-scale video production companies can produce videos of private events and commercials for local businesses.
TRUE
FALSE
True or False? An affiliate bundles a collection of programs and makes the bundles available exclusively to its networks.
TRUE
FALSE
True or False? A commercial broadcast television facility is “for-profit” and broadcasts its signal via a transmission tower.
TRUE
FALSE
True or False? Ads that run during a program pay for the purchase price of that program.
TRUE
FALSE
An example of local origination programming is _____.
an NFL game broadcast
a Presidential address
a traffic and weather update for our county
a spot for a national fast food chain, like Burger King
The Nielsen ratings system generates a figure that reflects _____.
how many ads aired during a program
how many people watch a program
how many stations aired a particular program
how much a particular program costs to air
The driving force of the television industry is _____.
ratings
Hollywood
money
air time
The _____ directly relates to the purchase price of a program.
competition
spots
location of the production company
population of the broadcast area
Video recorded on a smartphone is an example of _____.
home video
surveillance television
industrial television
closed-circuit television
