NEW
Font size
WorksheetsEntrepreneur
Total questions: 10
Worksheet time: 2mins
Marketing mix simply refers to a mode, means or tool used by the entrepreneur to position the product in the target market segment to efficiently and effectively deliver it to the consumers and to convince them about the benefits that they will derive from buying the product.
TRUE
FALSE
Marketing mix has 8Ps.
TRUE
FALSE
simply refers to the place where the target consumers are.
product
place
pricing
promotion
refers to the tangible good or intangible service offered by the business to the target consumers
product
place
pricing
promotion
refers to the mixture of the different P's of marketing to position the product in the market
marketing mix
packaging
integrated marketing mix
people
producing a general product may not be beneficial or favorable to the business.
self-actualization
social needs
branding
safety need
these include the need for respect, recognition, and honor by the local community or by the Filipino people in general.
self-actualization
self-esteem
social needs
safety needs
umbrella brand approach products of the business carry the same brand name
TRUE
FALSE
the existing product has been modified or altered resulting in an new product or more products without eliminating the original product.
product extension approach
line extension approach
umbrella brand approach
house brand approach
a new product carries the brand name in a new category
product extension approach
line extension approach
umbrella brand approach
house brand approach
