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persuasive techniques

Total questions: 53

Worksheet time: 30mins

Name
Class
Date
1.

Don't delay, call today! is an example of

Choose all that are true

a)

Imperatives

b)

rule of 3

c)

rhyme

d)

alliteration

2.

'It just keeps on going and going and going' is using which technique?

a)

rhyme

b)

repetition

c)

rule of 3

d)

play on words

e)

direct address

3.

Do YOU want softer skin?

(Tick all that apply)

a)

rhyme

b)

rhetorical question

c)

repetition

d)

direct address

e)

emotive language

4.

'Better price, better service' is an example of what?

a)

rhyme

b)

direct address

c)

rule of 3

d)

repetition

5.

Tick all the slogans that use rule of 3

a)

I'm lovin' it!

b)

Just do it!

c)

Taste the rainbow

d)

Finger lickin' good

e)

Beanz Meanz Heinz

6.

Sick of cooking every night? is using...

a)

direct address

b)

rhetorical question

c)

rule of 3

d)

play on words

e)

alliteration

7.

What technique has been used here by unicef?

a)

emotive language

b)

rule of 3

c)

play on words

d)

alliteration

8.

Which techniques are being used here?

a)

play on words

b)

rhyme

c)

statistics

d)

repetition

e)

rule of 3

9.

What techniques to persuade you has been used in this advert?

Tick all that apply

a)

rhyme

b)

alliteration

c)

play on words

d)

emotive language

e)

Rule of three

10.

Which technique has been used?

a)

alliteration

b)

statistics

c)

opinion

d)

rhyme

11.
Which persuasive technique is this?
Using words like ‘we’, ‘you’, ‘our’ and ‘us’ to make your audience think you are talking only to them.
a)
Repetition
b)
Alliteration
c)
Exaggeration
d)
Personal Pronouns
12.

Which persuasive technique is this?

When three adjectives or phrases are used together to make them stand out.

a)

Rhetorical questions

b)

Criticise others' ideas

c)

Repetition

d)

Rule of three

13.
Which persuasive technique is this?
Repeating words or phrases so that they stick in your audience’s mind.
a)
Groups of three
b)
Alliteration
c)
Repetition
d)
Emotive language
14.
Which persuasive technique is this?
Using words that make people feel sad, angry, upset, sympathetic or guilty.
a)
Rhetorical questions
b)
Emotive language
c)
Personal pronouns
d)
Exaggeration
15.
Which persuasive technique is this?
Repeating the consonant sounds at the beginning of words to make them stand out.
a)
Alliteration
b)
Exaggeration
c)
Groups of three
d)
Repetition
16.
Which persuasive technique is this?
Using questions that don’t need an answer to get the audience to think.
a)
Emotive language
b)
Rhetorical questions
c)
Criticise others' views
d)
Alliteratio
17.
What is this an example of?
95% of pupils feel that there is too much homework.
a)
Exaggeration
b)
Facts and Statistics
c)
Emotive Language
d)
Repetition
18.

What is this an example of?

How would you feel if you had 2 hours of homework every night?

a)

Emotive Language

b)

Groups of Three

c)

Facts and Statistics

d)

Rhetorical question

19.
What is this an example of?
We are the poor, helpless children who are forced to do hours and hours of homework every night.
a)
Exaggeration
b)
Repetition
c)
Groups of Three
d)
Emotive Language
20.
What is this an example of?
...remember what is was like to be at school, remember how much work you had.
a)
Exaggeration
b)
Repetition
c)
Emotive Language
d)
Facts and Statistics
21.
Using fear, family values, cuteness, love, nationalism etc. to create an emotional connection to the product.
a)
Transfer
b)
Glittering Generalities
c)
Card Stacking
d)
Appeal to Emotion
22.
The use of a celebrity or expert to influence the buyer.
a)
Plain Folks
b)
Testimonial
c)
Glittering Generalities
d)
Card Stacking
23.

This is the Pepsi logo and the performer Beyonce. Which technique is being used here?

a)

Plain Folks

b)

Emotions

c)

Repetition

d)

Celebrities

24.

In this technique, words, sounds, or images are shown over and over again and usually get stuck in your head!

a)

Association

b)

Humor

c)

Fear

d)

Repetition

25.

This persuasive technique just gives us a good feeling about a product because it makes us laugh!

a)

Plain folks

b)

Emotions

c)

Vanity

d)

Humor

26.

Which two techniques are used in this ad?

a)

Celebrities & humor

b)

Celebrities & association

c)

Celebrities & bandwagon

d)

Celebrities & repetition

27.

This is an example of:

a)

expert opinion

b)

slogan

c)

repetition

d)

bandwagon

28.

This is an example of:

a)

repetition

b)

emotional appeal

c)

slogan

d)

bandwagon

29.
The purpose of repetition is:
a)
To make the reader feel emotional
b)
To make the reader remember a key word
c)
To support the argument with evidence
d)
To make the reader feel included 
30.
The purpose of a rhetorical question is to:
a)
Make the reader think of an obvious answer
b)
Make the reader feel emotion
c)
Repeat a key word
d)
Over exaggerate something
31.
'Vegas victims value police victory'
This is an example of what?
a)
Alliteration
b)
Pun
c)
Metaphor
d)
Evidence
32.
An anecdote is:
a)
A statistic
b)
A short story which supports your contention
c)
When a key word is repeated
d)
When the writer uses an expert
33.
Expert opinion is:
a)
Asking a specialist for comment on the topic
b)
saying '65%' of people....etc
c)
Using emotional language
d)
Being persuasive
34.
Michael Jordan promoting Nike Shoes while informing the viewer how they increase performance by making you jump higher. 
a)
Celebrity Endorsement
b)
Emotional Appeal
c)
Testimonial
d)
Humor
35.
Justin Bieber encouraging people to buy the newest iPod that just reached the market with all its cool new gadgets.
a)
Testimonial
b)
Emotional Appeal
c)
Celebrity Endorsement
d)
Bandwagon
36.
A commercial about Gatorade that shows how successful Peyton Manning is on the football field when he is fueled with Gatorade.
a)
Bandwagon
b)
Humor
c)
Celebrity Endorsement
d)
Testimonial
37.
A commercial with baker from Price Chopper discussing how their bakery products are always freshly made to order each and every day. 
a)
Emotional Appeal
b)
Bandwagon
c)
Celebrity Endorsement
d)
Testimonial
38.
A commercial about abandoned animals needing a shelter of a forever home. They ask for a small donation to help these struggling animals. 
a)
Celebrity Endorsement
b)
Emotional Appeal
c)
Testimonial
d)
Bandwagon
39.
What is a Slogan?
a)
The logos of a company or product.
b)
Catchy phrases or words used by companies to sell products.
c)
Appeals to a person's emotions.
d)
Means that everyone else is doing it.
40.
This persuasive technique gets stuck in your head because it's so catchy and clever.
a)
Slogans
b)
Loaded Words
c)
Repetition
d)
Bandwagon
41.
Define persuasive.
a)
The act of selling
b)
The act of changing someone's thoughts or behavior through arguing and reasoning.
c)
A Claim
d)
The author's viewpoint
42.
This type of ad taps into a person's desire to be part of a group.
a)
cult
b)
bandwagon
c)
emotional
d)
loaded language
43.
A testimonial ad uses the endorsement of...
a)
a celebrity
b)
a celebrity, expert, or satisfied customer
c)
emotional
d)
a person who holds an oppsing viewpoint
44.

What technique is being used in the quotation below:


"Come to Spain now!"

a)

Rhetorical question

b)

Alliteration

c)

Imperative

d)

Simile

45.

What technique is being used in the quotation below :


"The Rip-Roarin' rollercoaster is popular with teenagers and it's not hard to see why!"

a)

anecdote

b)

imperative

c)

alliteration

d)

emotive language

46.

What technique is being used in the quotation below:


"Being homeless is especially difficult in the winter. George, who was made homeless after losing his job, described how challenging he found being on the streets over Christmas...."

a)

imperative

b)

rhetorical question

c)

alliteration

d)

anecdote

47.

What technique is being used in the quotation below:


"Imagine that you were the one that needed help."

a)

direct address

b)

opinion

c)

the rule of three

d)

anecdote

48.

What technique is being used in the quotation below:


"By 2050 there will be more plastic in the ocean than fish."

a)

statistic

b)

fact

c)

opinion

d)

emotive language

49.

What technique is being used in the quotation below:


"20% of adolescents may experience a mental health problem in any given year"

a)

fact

b)

statistic

c)

opinion

d)

emotive language

50.

What technique is being used in the quotation below:


"I think it's unfair that zoos keep animals in such small cages. It's wrong that animals should be locked up."

a)

direct address

b)

opinion

c)

alliteration

d)

the rule of three

51.

What technique is being used in the quotation below:


"We can't blame teenagers for being moody. I mean, how would you feel if you had ten different exams to sit in the summer?"

a)

alliteration

b)

imperative

c)

rhetorical question

d)

emotive language

52.

What technique is being used in the quotation below:


"Corfu is one of the most beautiful, vibrant, and popular holiday destinations in Europe."

a)

statistic

b)

rule of three

c)

anecdote

d)

rhetorical question

53.

What technique is being used in the quotation below:


"An innocent bystander suffered severe facial injuries after being knocked down by a hit and run driver."

a)

emotive language

b)

anecdote

c)

direct adress

d)

opinion

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