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WorksheetsLogo and Branding
Total questions: 54
Worksheet time: 41mins
This logo belongs to:
Wendy's
Taco Bell
McDonald's
What brand's slogan is this?
"Just Do It."
Adidas
Nike
Reebok
NFL
This logo belongs to:
Chanel
Cartoon Network
Chevrolet
Christian Dior
Burger King's slogan is
"Live Mas"
"We Have The Meats"
"I'm Lovin It"
"Have It Your Way"
What's this brand's slogan?
"Gives You Wings"
"Taste The Rainbow"
"Obey Your Thirst"
"Unleash The Beast"
What's this brand's slogan?
"THINK"
"Think Different."
"Ideas Worth Spreading."
"We Bring Good Things To Life."
This logo belongs to:
Walmart
UPS
Amazon
Allstate
This logo belongs to:
Xbox
Playstation
Nintendo
Xerox
What brand's slogan is this?
"Open Happiness"
Coca-Cola
Pepsi
Mountain Dew
Dr. Pepper
This logo belongs to:
Windows
Staples
Post-It
Sticky-Notes
Papa John's slogan is
"Life is Short. Eat Better Pizza."
"Pizza! Pizza!"
"It's What We Do"
"Better Ingredients. Better Pizza."
Brands tend to charge customers
more for their products
less for their products
Select Heinz 2 most popular products
Canned Sweetcorn
Brown Sauce
Baked Beans
Tomato soup
In what ways can a brand be easily recognisable?
By its logo
By the price
By the taste
By its packaging
What high street shop is very popular for selling brand "dupes"
Forever 21
H&M
Primark
Topshop
Customers that buy brands expect the product to be high
in price
quality
A well known brand might be seen as a guarantee of high quality. With some brands there can be an element of “snob value” in using them.
True
False
Heinz is an example of a
Private label
National brand
Generic brand
Generic brands don't have a
Product
Price
Brand name
When General Mills uses Cheerios to promote a new product like apple cinnamon Cheerios is called
Mixed brand
Brand extension
Brand licensing
What happens in brand dillution
A brand loses its strength
A brand becomes stronger
A brand stays the same
Combining two different companies products is called
Licensing
Co-branding
Co-oping
Branding is
the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition
is a device that legally identifies ownership of a registered brand or trade name
The process of working toward maximizing recognition of a particular brand
Consumer preference for a particular brand as compared to competitor products or services
who are these guys a trade character for?
Rice Krispies
Fruit Loops
Captain Crunch
Coco Puffs
Select the 2 advantages of branding
A business can save money on marketing once the product becomes a household name.
It means businesses don't have to make new items.
The business can change its name if it wants to.
Higher prices can be charged when consumers become loyal to the brand.
IMAGE
The actual text of the ad.
Any drawing, photograph, illustration, chart, or other graphic that is designed to affect the audience in some purposeful way.
A unique design symbol that helps identify the company visually.
A short piece of text, usually in larger type, designed to be the first words the audience reads.
LOGO
A unique design symbol that helps identify the company visually.
A catchphrase that evokes some kind of feeling about the company and the product.
The actual text of the ad.
Any drawing, photograph, illustration, chart, or other graphic that is designed to affect the audience in some purposeful way.
What is a Trade Name?
A slogan used to identify a product
A tag line
The legal name of a company that identifies it to customers
A name given to a product while it is in the design stage
What is a Trade Name?
A slogan used to identify a product
A tag line
The legal name of a company that identifies it to customers
A name given to a product while it is in the design stage
Which of the following is a quality of a good trademark?
Easy to recognize
Adaptive for advertising and packaging
Timely and in good taste
All of the above
What is a brand name?
It identifies and differentiates a product from its competition
It is the logo a company uses to identify itself
It is a tag line given to a product
None of the above
Which of the following is not one of the simple rules for a brand name ?
Keep it short
Keep it simple
Keep it complicated to help people remember
Keep it timely (keeping with the current time and trends)
Which of the following is not one of the 4 basic ingredients to advertising?
Attract
Inform
Persuade
Produce an action
All of the above
Brand identity connects
The seller to the audience
Product recognition
The audience to the target audience
Brand image give a message of "what" to the target audience:
The companies mission and voice
The companies objective
The companies mission, values and voice
The companies history
A key question to ask yourself when developing brand identity is:
What do we do better than anyone else?
What do other companies do better than us?
A key question to ask yourself when developing brand identity is:
What do we do better than anyone else?
What do other companies do better than us?
The colour green in branding is often associated to
Envy
Domestic animals
Nature, environment, eco-friendly
Jealousy
Established brands tend to charge customers
More for their products
Less for their products
Mrs D will only buy Nescafe coffee. This is an example of...
Market Share
Brand Loyalty
Advertising
Added value
Which of the following is NOT an element of 'brand identity'?
Logo
Corporate Colour Scheme
Signage
Delivery Options
LeBron James filed a ______ for his slogan “Nothing is given. Everything is earned.”
slogan
branding
trademark
legal filing
What is this?
K-mart
Kahoot
Kate Spade
K Brand
Converse
All State
Skechers
Audi
Use of a name, design, symbol, or a combination of those elements that a sports organization uses to help differentiate its products from the competition
Tickmark
Branding
Logo
Slogan
Creating a personality and making its products or services different from the competition
Positioning
Repositioning
Branding
Rebranding
Emotions are powerful and (whether we like it or not) drive our decision making.
True
False
As a brand, no one wants to cultivate a strong emotional connection with customers.
True.
False.
As a brand, no one wants to cultivate a strong emotional connection with customers.
True.
False.
The most common areas you’ll be using your branding colors:
logo
website
storefront
advertisements
One of the earliest steps in building a brand is determining your brand __________________.
emotions
personality
colors
logo
