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WorksheetsRelationship Marketing
Total questions: 10
Worksheet time: 3mins
The objective of marketing is to have loyal customers who patronize the company’s products and/or services because of their consistency, predictability, and reliability.
True
False
Customer satisfaction is not the primary purpose of marketing.
True
False
Transactional marketing focuses more on long-term customer retention.
True
False
Customers should be treated as secondary and not partners in the buying and selling transaction.
True
False
Using various social media platforms could help in connecting and building long-lasting relationships with customer.
True
False
What is the first step in the marketing process?
designing a marketing strategy
creating a marketing program
building relationship with customers
understanding the market and customer
Which of the following is NOT a feature of relationship marketing?
it is short term
establish customer loyalty
identifying target market to suit their needs
open communication with customers
It is the amount of benefits a customer can get from a product/services.
customer satisfaction
customer value
customer management
customer loyalty
Which of the following is NOT a benefit of relationship marketing?
increase marketing cost
increase customer base
repeat business
minimize price sensitivity
Marketer must lower down price to increase its number of customers.
True
False
