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SWOT ANALYSIS

Total questions: 10

Worksheet time: 3mins

Name
Class
Date
1.

Strengths and opportunities are external.

a)

True

b)

False

2.

Strengths are only tangible factors within a business.

a)

True

b)

False

3.

The location of the business is a possible strength factor.

a)

True

b)

False

4.

Business culture is the ‘way things are done’ in the business.

a)

True

b)

False

5.

Brand equity is an intangible factor in a business.

a)

True

b)

False

6.

Threats are external factors in a business.

a)

True

b)

False

7.

Threats can also be analysed using a PESTLE analysis.

a)

True

b)

False

8.

SWOT matrix is to show the interconnectivity of S,W,O,T elements.

a)

True

b)

False

9.

Competitors in the market are an example of a weakness.

a)

True

b)

False

10.

Expanding into other countries is a strength for the business.

a)

True

b)

False