WorksheetsCommercialisation and Technology in Sport
Total questions: 14
Worksheet time: 22mins
Which of these are main groups involved in Commercialisation in sport?
Sport
Media
Money
Sponsors
The relationship between elite sport, the media and sponsorship is known as the ??????
(a)
The Golden Triangle represents what side of sport?
Ethical
Commercial
Health
Fitness
Which of these is an example of the Golden Triangle in action?
An amateur football club is given a new kit by a nearby supermarket and wears it for a photo in the local newspaper
A school receives funding from the National Lottery to build a new sports hall and posts the news on it's website
Some children complete a sponsored silence to raise money to buy table tennis equipment for their youth club
Below are some influences of the media. Please tick the answers which show a positive media influence
Provide examples of skills and tactics
Give sport a high status in society
Alter competition rules and traditions
Promote healthy active lifestyles
Dictate event schedules and availability
Below are some influences of the media. Please tick the answers which show a negative media influence
Make certain sports more fashionable
Undermine people's confidence and careers
Incite distrust and prejudice between groups
Reduce spectator attendance at live events
Generate revenue for charity
Which of these are types of sponsorship?
Individuals
Teams and Clubs
Sports
Business
Events
Which of these is a sponsorship disadvantage for SPORT?
Raises awareness of their company or brand
Uncertain investment
A performer can become reliant on a particular sponsor
Events are cancelled meaning loss of earnings
The benefit 'advertises products and services' is a benefit for who??
(a)
Technology in sport can help improve which areas? (Tick all correct answers)
Health, wellbeing, fitness (wearable cardiovascular devices)
Technique and tactics (performance analysis software)
Equipment (cambered wheels in basketball)
Clothing and footwear (Cricket helmets are lighter)
Facilities/playing surfaces (4g pitches)
Technology also has an impact in how sport is played and watched. This means that the media, officials and ??? are all interconnected during performance
(a)
Can you give an example of how technology shapes how officials manage a performance? Only 1 example needed!
(a)
Which of these is NOT an example of how technology can help to increase a sport's participation and profile?
Wearable technology
Game-style apps
Greater sponsorship
Social media
What are the advantages and disadvantages of using technology in sport? Please can one of each for athletes, officials, spectators and sport generally (8pts)
