WorksheetsEDP-Marketing Management
Total questions: 21
Worksheet time: 14mins
Marketing emphasises on developing the product as per the needs of the _____
producer
mediator
customer
promoter
Marketing activities start much before the _____ is produced
product
waste
plants
none
Name the brand
(a)
Selling is only a part of ________process
financial
production
marketing
All of the above
A sale can take place through
agency based
direct sales
online sales
All of the above
____________concerned with studying market conditions
survey
market research
inspection
None
Market research is done to determine
need and preferences of the consumers
needs and preferences of society
needs and preference of nations
None
The marketing plan is the key document which sets down precisely
who is to do what
when
where
How
All of the above
(a) involves determination of product’s price
Factors to be considered for pricing
total cost of the product
demand for the product
competitor's pricing policy for the product
All of the above
(a) refers to designing the package for the products
Labelling provides detailed information about the
contents of the product
usage of the product
durability of the product
All of the above
(a) refers to designing the label to be put on the package
(a) refers to giving a special name to the product
Importance of branding
build the customers' loyalty
distinguishes from a competitors product
amplifies company's image
All of the above
(a) refers to all such activities which intend to inform customers about the products of the company and persuade them to buy the products
(a) is required when there is a time gap between production and the consumption of the goods
Warehousing is performed by the
producers
wholesalers
retailers
All of the above
Customer support services include
after-sales service
handling customers complaints
answering customers enquiries
All of the above
Marketing control involves
measure performance
evaluate performance
take corrective measures
All of the above
Marketing Management involves
planning marketing activities
organising marketing activities
directing marketing activities
controlling marketing activities
All of the above
