WorksheetsStages of Market Research
Total questions: 9
Worksheet time: 9mins
What are the two main sources of data?
Internal and External
Primary and Secondary
Private and Public sector
Credible and Non-Credible
What is an example of Primary Sources?
Textbook
Novels
Dictionary
Letters
Define Non-Probability Sampling?
Sampling technique in which the researcher choose samples from a larger population
A subset of individuals from a larger population
Any method of sampling that utilizes some form of random selection
A sampling method in which not all members of the population have an equal chance of participating in the study.
Which of the following is not a method of Probability Sampling ?
Stratefied sampling
Quota sampling
Cluster sampling
Multi stage sampling
Which of the following is NOT a Research Technique?
Focus Group
In-depth Interview
Sample
Observation
What is TRUE about Focus Group?
The group's discussion is guided by a moderator.
This group consist of 3 persons.
Only employees are apart of this group.
Each meeting last for one hour.
Analysis of Data can be defined as
A detailed examination of anything complex in order to understand its nature or to determine its essential feature.
The organization of data into tables, graphs or charts, so that logical and statistical conclusions can be derived from the collected measurements.
The quantities, characters, or symbols on which operations are performed by a computer, which may be stored and transmitted in the form of electrical signals and recorded on magnetic, optical, or mechanical recording media.
A market research can be considered successful when the researcher is able to state findings and conclusions at the end of the process.
True
False
A limitation of market research is;
If the sample is not properly chosen it can be biased
Minimize investment risk
Helps to identify opportunities in the market place
You can get consumers reaction to a new product or service Wishlist
