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WorksheetsSales I - 2.01 Objective A: Explain the Nature of Selling
Total questions: 10
Worksheet time: 5mins
A marketing function that involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisions.
Marketing
Advertising
Business
Selling
Why Do Customers Buy?
Enhances future business opportunities
To obtain goods/services they need and want
Why is Selling Important?
Selling is an extremely important part of our economy.
Influence purchase decisions
Can be touched, smelled, tasted, seen, or heard. Examples are clothes, houses, good, smartphones.
Tangible products
Intangible products
Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services.
Wholesalers
Intermediaries
Retailers
Sales Agents
Which type of intermediaries include: Best Buy, Wal-Mart, Target
Wholesalers
Retailers
Organizations
Entrepreneurs
Which is not one of two ways goods and services are sold to organizations for use in business operations?
some are used to produce other goods
some are used for general operating purposes
enhances future business opportunities
Productive activities we pay someone else to perform. Examples are dry cleaning, lawn care, health care.
Tangible products
Intangible products
Which type of intermediaries include: Sams, Costco, Amazon
Wholesalers
Retailers
Organizations
Entrepreneurs
Fill in the Blank - Intermediaries: Channel members operating between the producer and the consumer or ______ user to help in the movement of goods and services.
everyday
regional
international
industrial
