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Chapter 7 - Managing the Channels (SEM)

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

Distributing a movie nationally to a thousand or more theaters at the same time

a)

mass media

b)

multichannel video programming distributor

c)

wide release

d)

broadband

2.

Independent films outside the commercial mainstream of blockbuster films

a)

art-house movies

b)

wide release

c)

mass media

d)

in-concert movie

3.

All of the businesses through which products or services pass on the way to the consumer

a)

mass media

b)

channels of distribution

c)

multichannel video programming distributor

d)

logistics

4.

A way of distributing multimedia files over the Internet for later playback

a)

platforms

b)

podcasts

c)

broadband

d)

logistics

5.

Oval-shaped outdoor theaters with tiered seating around a central staging area

a)

amphitheaters

b)

art-house movies

c)

platforms

d)

venue

6.

A cable or satellite distributor

a)

cartel

b)

venue

c)

platforms

d)

multichannel video programming distributor

7.

High-speed Internet service

a)

broadband

b)

cartel

c)

multichannel video programming distributor

d)

cable bundle

8.

A group of TV channels sold as a package for one monthly price by V subscription service

a)

broadband

b)

podcasts

c)

cable bundle

d)

multichannel video programming distributor

9.

Businesses involved in making the product or service available to consumers

a)

disruptive technologies

b)

intermediaries

c)

cartels

d)

multichannel video programming distributor

10.

New technologies that change existing forms of communication channels

a)

multichannel video programming distributor

b)

platforms

c)

disruptive technologies

d)

logistics

11.

Types of delivery systems

a)

multichannel video programming distributor

b)

platforms

c)

disruptive technologies

d)

logistics

12.

The process of planning, organizing, and managing the distribution of products and services

a)

logistics

b)

predictive search

c)

multichannel video programming distributor

d)

disruptive technologies

13.

A method of distributing an event to a large volume of people

a)

disruptive technologies

b)

broadband

c)

channels of distribution

d)

mass media

14.

Controls the marketing mix and governs the distribution of professional sports games, including the location and number of teams

a)

cartel

b)

mass media

c)

intermediaries

d)

league agreement

15.

An app feature that reviews private data to provide answers to questions it predicts you might ask

a)

disruptive technologies

b)

predictive search

c)

platform

d)

logistics

16.

The facility where an event is held

a)

venue

b)

channels of distribution

c)

amphitheater

d)

platform

17.

An organization of independent businesses formed to control production, pricing, and marketing of a product

a)

platform

b)

cartel

c)

channel of distribution

d)

intermediary

18.

Contains films of actual concert performances

a)

in-concert movies

b)

art-house movies

c)

mass media

d)

podcast

19.

College sports that do not provide a return on investment (don't make money)

a)

platforms

b)

revenue sports

c)

nonrevenue sports

d)

intermediaries

20.

Which of the following is a true statement regarding technology

a)

It makes distribution more limited

b)

It always increases the costs of distribution..

c)

It gives customers more control of distribution of entertainment.

d)

All the answers are true