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WorksheetsLogos Assessment
Total questions: 50
Worksheet time: 32mins
Which logo it this?
Snapchat
My space
Amazon
Which logo is this ?
Miama Heat
birdie
What is a logo made up of?
Images, symbols & icons
Icons
Colours
Images
What does a logo need to be?
(a)
The following are all important reasons to have a logo except .....
Makes a great first impression, which invites customers to interact with your brand
Helps you to create a brand identity
Distinguishes you from competitors
Makes your company successful and profitable
Identify this company using their logo
(a)
A ___________ is a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.
Watermark
Stock Image
Logo
Brand Name
Why should a logo be simple? Hint: There is more than one answer.
So an artist can create many logos at one time.
So that the logo will be readable when it is big or small.
To clearly communicate ideas.
To promote the simplicity of the company.
Which colour is generally used to represent healthy, natural or peaceful
Blue
Green
Yellow
Red
Product manufactured by a particular company under a particular name is called :
Logo
Brand
Mascot
Slogan
The brand that is managed in one area//country is called :
Global brand
Local brand
What makes a logo good?
Simple design
Complex design
Small design
Large image
Why are popular brands so easy to remember?
Black logo design
Easy to remember logo
Short name
Large image
Why have logos changed over the years?
More technology available to enhance the logo look
Original logo got boring
Someone stole the original Logo design
They have not changed
Why are logos in 2021 better than logos from 1990?
More colours available on screen to design better a logo
They are not
Don't know
We have bigger screens
Why are logos in 2021 better than logos from 1990? Pick two correct answers.
More colours available to choose from
More technology available to create logos
Don't know
The artists and designers are better
Select the 2 advantages of branding
A business can save money on marketing once the product becomes a household name.
It means businesses don't have to make new items.
The business can change its name if it wants to.
Higher prices can be charged when consumers become loyal to the brand.
Tipp-Ex is...
The product
The brand
Brands tend to charge customers
more for their products
less for their products
Select Heinz 2 most popular products
Canned Sweetcorn
Brown Sauce
Baked Beans
Tomato soup
In what ways can a brand be easily recognisable?
By its logo
By the price
By the taste
By its packaging
Mountain Dew is an example of
A logo
A brand name
A trade character
Heinz is an example of a
Private label
National brand
Generic brand
What is the SLOGAN that goes with this logo?
I'm Loving In
Order It Your Way
Order It Now
Golden Arches
Product manufactured by a particular company under a particular name is called :
Logo
Brand
Mascot
Slogan
Cisco, the worldwide leader in networking for the internet, is named after its headquarters’ location in San Francisco. While its namesake doesn’t have a hidden meaning, the blue stripes above the logotype not only represent an electromagnet but also, ________________________________.
Telephone wires
The wave that sound makes
Golden Gate Bridge
A geometric pattern
Amazon is a powerhouse when it comes to online shopping, and their logo reflects that. The yellow arrow in their logo starts at the letter ‘a’ and ends at the letter ‘z’, implying that they sell everything from a to z. The arrow also represents __________.
A smile
How fast your order comes
It takes four days for shipping (each letter is a day)
Underground transportation of packages
What do you notice about Baskin Robbins logo?
The blues lines represent ice cream scoops
BR stands for Carol Baskin
The b sideways represents a banana split
31 is in pink - represents the 31 flavors
Le Tour De France logo has two hidden messages inside of it. The first is a bit more obvious, with a cyclist making up the letter ‘r’, but the second is more subdued. The yellow circle that acts as the ____________ is also a sun, indicating that the events of the race only occur in the daytime.
happy face of riders
entirety of the race
oranges they eat at rest stops
bikes wheel
What makes this logo special? (This is a clothing company)
The m and the w show the way to the department store.
The e and the a represent a 96, which is how much the clothes cost.
If you rotate it, it says the same thing.
There is nothing special about it.
Gamecube’s logo is very interesting to look at, and for good reason. Not only is it a cube within a cube, but....
The cubes form a G and C.
It represents a rubiks cube
It shows how a game is inserted in the game system
It shows how the games were created using pixels.
What is hidden in this logo?
a face
the Earth
Nothing
The company owners name
What is the hidden meaning? (Brown didn't even know this)
The arrow shows how fast they ship items
The colors represent the nations flag that started FedEx
D and E work together, that is why they are together
F and E are the owners initials.
The story of the world-famous Nike Swoosh logo is a great lesson for designers to keep in mind. The designer of the Swoosh, Carolyn Davis, was actually a design student when she created the logo for the company and was paid ______ for her contribution.
$35
$0
$150
$2,500
A logo is made up of
Images
Texts
Shapes
All of the above
Which type of logo does this image represent
Pictorial
Combination
Monogram
Mascot
Which of these brands have multicoloured logos? (you may choose more than one)
Ebay
Apple
Microsoft Windows
The first step a designer needs to do when concepting a layout is
Create thumbnail sketches
Research and brainstorm
Rough sketches
Comprehensive
A logo must work
In color
In black and white
Large and small
All of the above
An effective logo design should have
One or two colors
Five to ten colors
As many colors as possible to stand out
Ten or more colors
A good logo should be
Unique
Memorable
Simple
Representative of the company
All of the above
Why should a logo be simple? Hint: There is more than one answer (2).
So an artist can create many logos at one time
So that the logo will be readable when it is big or small
To clearly communicate ideas
To promote the simplicity of the company
Which is most important?
The color of the logo
For the logo to be relevant to the business/ organization it represents
For it to be eye catching and appealing
For the logo to stay consistent and never change
Logos should be ________. The best logos make a statement by looking at them, not with words.
bright
loud
confusing
memorable
Why is it important to sketch several ideas before creating a final logo(3 answers)?
Because brainstorming is part of the artistic process.
It allows for idea development.
to warm your hands.
To show a customer possible ideas.
Logos should be ______. It needs to make sense for your brand/company and shouldn't offend anyone.
shocking
appropriate
effortless
disagreeable
A complex logo with many colors, fonts, and decorative elements can be a huge
advantage
distraction
positive Impact
None of the above
These are symbols. Each word, shape or image convey a message, an idea or information about which they represent.
Logo
Digital Art
Painting
It is an important field of graphic art. It is about communicating a specific message to the intended target audience.
Digital Design
Logo Design
Digital Art
They are the artists who creates the visual presentation of a logo.
Logo designers
Digital Artists
Graphic designers
