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G&L Chapter 17, "Proposals"

Total questions: 40

Worksheet time: 23mins

Name
Class
Date
1.

(Select all that apply.) Proposals are called for in a variety of situations:

a)

a request to fund a training program for new employees

b)

a bid to the U.S. Department of Energy on a solar energy project

c)

a suggestion to change the curriculum of your English or biology department

2.

In this context, informal proposals are...

a)

long

b)

short

3.

In this context, formal proposals are...

a)

long

b)

short

4.

(Select all that apply.) Depending on the situation, proposals may be written in the form of...

a)

a report

b)

a letter

c)

an essay

d)

a memo

5.

(Select all that apply.) In science, business, industry, government, and education, proposals are written for any number of audiences:

a)

managers

b)

executives or directors

c)

clients

d)

board members

e)

community leaders

6.

Proposals may be either...

a)

assertive, confident, or encouraging.

b)

solicited or unsolicited.

7.

_________ proposals are those that have been requested by a manager, client, or customer.

a)

Solicited

b)

Unsolicited

8.

__________ proposals are those that have not been requested.

a)

Solicited

b)

Unsolicited

9.

For example, if you represent an engineering firm specializing in highway construction, you may receive a _____________ from a local township asking you to bid on a road project.

a)

email or memo

b)

subject

c)

request for proposal (RFP)

d)

problem

e)

conclusion

10.

Typically, an RFP is issued to numerous companies, and your proposal will need to...

a)

spend time introducing yourself or providing background on the product or service.

b)

catch readers' attention quickly and provide incentives for them to continue reading: perhaps by printing a price comparison of your fees on the first page, for example.

c)

stack up against all the others.

11.

This kind of proposal, like ______ reports, can take the form of an email, memo, or letter.

a)

formal

b)

informal

12.

If distributed within an organization, an informal proposal typically takes the form of...

a)

a report

b)

an email or memo

c)

a letter

13.

(Select all that apply.) Both solicited and unsolicited proposals, whether informal or formal, fall into three categories:

a)

planning proposals

b)

research proposals

c)

recommendation proposals

d)

sales proposals

14.

______ proposals offer solutions to a problem or suggestions for improvement.

a)

Planning

b)

Research (or grant)

c)

Sales

15.

(Select all that apply.) A planning proposal might be...

a)

a request for funding to expand the campus newspaper (as in the formal proposal at the end of this chapter)

b)

an architectural plan for new facilities at a ski area

c)

a plan to develop energy alternatives to fossil fuels

16.

________ proposals request approval and funding for research projects.

a)

Planning

b)

Research (or grant)

c)

Sales

17.

An example of a research proposal would be...

a)

a request for funding to expand the campus newspaper (as in the formal proposal at the end of this chapter)

b)

an architectural plan for new facilities at a ski area

c)

a chemist at a university might address a proposal to the Environmental Protection Agency for funds to identify toxic contaminants in local groundwater.

d)

a plan to develop energy alternatives to fossil fuels

18.

Research proposals are solicited by many ______, including the National Science Foundation and the National Institutes of Health.

a)

executives

b)

managers

c)

agencies

d)

community leaders

19.

Each agency has its own requirements and guidelines for...

a)

proposal format and content

b)

goals

c)

other experts

d)

subject

20.

Successful research proposals follow these guidelines and carefully articulate the ______ of the project.

a)

proposal format and content

b)

goals

c)

other experts

d)

subject

21.

In cases of research proposals, readers will generally be other scientists, so writers can use language appropriate for...

a)

proposal format and content

b)

goals

c)

other experts

d)

subject

22.

No matter the type, all proposals must move in a logical direction from...

a)

solution/resolution to problem/ situation.

b)

problem/ situation to solution/resolution.

23.

(Select all that apply.) All effective proposals include...

a)

a clear title or subject line

b)

background information and a statement of the problem or situation

c)

a breakdown of costs, timing, or qualifications (if applicable)

d)

a description of how to solve the problem or resolve the situation

e)

a conclusion that induces readers to act

24.

State the proposal's purpose with a clear and complete ____, such as "Recommended Wastewater Treatment System for the MudPie Resort and Spa."

a)

title

b)

subject

c)

problem

d)

conclusion

e)

sentence

25.

In an informal proposal, a title would be included in the _______ line.

a)

title

b)

subject

c)

problem

d)

conclusion

e)

sentence

26.

A background section can be brief...

a)

for a new audience or in an unsolicited proposal.

b)

if the reader is already familiar with the project.

27.

You may need to provide a longer paragraph (or, in the case of a formal proposal, a full introduction) with background information on the project...

a)

for a new audience or in an unsolicited proposal.

b)

if the reader is already familiar with the project.

28.

The ______ or situation and its resolution form the backbone of any proposal.

a)

title

b)

subject

c)

problem

d)

conclusion

e)

sentence

29.

Describe the problem or situation statement in...

a)

its own headed section.

b)

the background portion of your proposal.

c)

either the background portion of your proposal or in its own headed section.

30.

For example, a good statement of the problem or situation might be:

a)

"Complaints about noise in our college library call for a plan that will make areas of the library quiet enough for serious study."

b)

"We should make areas of the library quiet enough for serious study."

c)

"Why should we make areas of the library quiet enough for serious study?"

31.

The _______ reaffirms the need for your plan and induces the audience to act.

a)

title

b)

subject

c)

problem

d)

conclusion

e)

sentence

32.

A conclusion does not need to be more than a ______ or two in an informal proposal (longer, of course, in a formal proposal).

a)

title

b)

subject

c)

problem

d)

conclusion

e)

sentence

33.

No matter the length, always end on a strong note with a conclusion that is...

a)

assertive, confident, and encouraging.

b)

solicited or unsolicited.

34.

In Figure 17.2, the Proposed Study section...

a)

opens with a general description of the problem and prospective study

b)

describes the problem in detail as well as the writer's qualifications

c)

details the foci of the study or the issues that the study plans to explore

d)

details specific approaches to the research

e)

encourages reader acceptance

35.

In Figure 17.2, the Statement of Problem section...

a)

opens with a general description of the problem and prospective study

b)

describes the problem in detail as well as the writer's qualifications

c)

details the foci of the study or the issues that the study plans to explore

d)

details specific approaches to the research

e)

encourages reader acceptance

36.

In Figure 17.2, the Scope of Proposed Study section...

a)

opens with a general description of the problem and prospective study

b)

describes the problem in detail as well as the writer's qualifications

c)

details the foci of the study or the issues that the study plans to explore

d)

details specific approaches to the research

e)

encourages reader acceptance

37.

In Figure 17.2, the Methods and Data Sources section...

a)

opens with a general description of the problem and prospective study

b)

describes the problem in detail as well as the writer's qualifications

c)

details the foci of the study or the issues that the study plans to explore

d)

details specific approaches to the research

e)

encourages reader acceptance

38.

In Figure 17.2, the conclusion line...

a)

opens with a general description of the problem and prospective study

b)

describes the problem in detail as well as the writer's qualifications

c)

details the foci of the study or the issues that the study plans to explore

d)

details specific approaches to the research

e)

encourages reader acceptance

39.

Because the audience for a solicited proposal has made a specific request, you will...

a)

not need to spend time introducing yourself or providing background on the product or service.

b)

need to catch readers' attention quickly and provide incentives for them to continue reading: perhaps by printing a price comparison of your fees on the first page, for example.

c)

stack up against all the others.

40.

For an unsolicited proposal (sometimes termed a "cold call" in sales), you will...

a)

spend time introducing yourself or providing background on the product or service.

b)

need to catch readers' attention quickly and provide incentives for them to continue reading: perhaps by printing a price comparison of your fees on the first page, for example.

c)

stack up against all the others.