WorksheetsMarketing
Total questions: 20
Worksheet time: 12mins
Defined as a core task and a set of processes that is expected of a modern organization and delivers value to customers.
A. American Marketing Association
B. Marketing
C. Marketers
D. Marketing Strategy
Which is not true about marketing?
A. Marketing provides betterment to society.
B. Marketing provides better product & services
C. Marketing is out to fool customers
D. Marketing has a give and take relationship
The Civil Code of the Philippines defines this term as “meeting of minds”
Contract
Exchange
. Transaction
Feedback
The Marketing system has Industry and the Market as its major components, identify the term that is not included in the communication process of the industry to its target market.
Advertisement/Promotion
Out-of-Home
Personal Selling
Recommendation
The person that identifies the goods and services needed or wanted by the target market.
Customers
Consumers
Marketer
Competitors
A marketing term which refers to the satisfaction a product or service provides to its target market
Utility
Value
Liabilities
Traditional
Identify the kind of utility that manifest in this scenario. “Dodong Dantes acquire his new phone Samsung S12 series through his BDO credit card. “
Place Utility
Possession Utility
Form Utility
Task Utility
President Ganda got her Korean-Western inspired hairstyle from David Salon a top hair dresser in the Philippines. Which kind of utility is shown in this statement?
Utility Concept
Possession Utility
Task Utility
Place Utility
Pipay a working mom was overwhelmed and happy for receiving her food orders 5 minutes before his husband Antolin arrived. Because of this she was able to surprise his husband despite of her busy schedule. Which kind of utility is shown in the scenario?
Form Utility
Possession Utility
Time Utility
Time Utility
Meme was so happy after she had successfully completed her registration for Online Business Registration by the Department of Trade and Industry at the comfort of her room. Which kind of utility is best to describe Meme happiness?
Place Utility
Possession Utility
Time Utility
Task Utility
Businesses in 1950s believes that consumers favor companies that produce high-quality product at affordable price. Which Traditional approaches best describe this philosophy?
Sales Concept
Production Concept
Personal Selling
Product Concept
Refers to a promotional tool wherein a sales person uses selling techniques to persuade customers to purchase a good or avail of a service
Sales Concept
Production Concept
Personal Selling
Product Concept
This concept urges that product should be of high quality of excellent performance and with innovative features.
Sales Concept
Production Concept
Personal Selling
Product Concept
Refers to a symbol, logo, words or a combination of these elements that distinguish a product or service from others
Trade Name
Brand
ICC Marks
Sangkap Pinoy Seal
The Symbol ® in a logo gives us the idea that the logo is already ______________?
Revolutionized
Restored
Registered
Recall
Hi Mam/Sir Welcome to Chow Queen! Can I Take you Order? Would you like to upsize your drinks to large? This spiel is an example of what marketing goal?
Establishing Though Leadership
Increasing Brand Engagement
Supporting High Sales Lead Volume
Building Brand Awareness
Mang Inasal launched Grilled Liempo in their menu line last January 2021, since the product was new in the market, the Trade marketing decided to put FAQs (Frequently Asked Questions) in their Official website and Facebook page for customer queries about the product. This marketing initiative is an example of what marketing goal?
Establishing Though Leadership
Increasing Brand Engagement
Supporting High Sales Lead Volume
Building Brand Awareness
Which is statement being true about Building Brand Awareness?
Any colors can put together to make an awareness
Awareness is not important in marketing
An efficient awareness has a recall to customers minds
awareness aims to fool customers’ mind
The marketing goal that aims to build a lasting relationship with its customer until they form an emotional attachment to it?
The marketing goal that aims to build a lasting relationship with its customer until they form an emotional attachment to it?
Boosting Sales
Establishing Thought Leadership
Increasing Brand Engagement
The final product or result after building customer trust?
Customer Loyalty
Profitability
Sustainability
Capital Formation
