Wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

Marketing

Total questions: 20

Worksheet time: 12mins

Name
Class
Date
1.

Defined as a core task and a set of processes that is expected of a modern organization and delivers value to customers.

a)

A. American Marketing Association

b)

B. Marketing

c)

C. Marketers

d)

D. Marketing Strategy

2.

Which is not true about marketing?

a)

A. Marketing provides betterment to society.

b)

B. Marketing provides better product & services

c)

C. Marketing is out to fool customers

d)

D. Marketing has a give and take relationship

3.

The Civil Code of the Philippines defines this term as “meeting of minds”

a)

Contract

b)

Exchange

c)

. Transaction

d)

Feedback

4.

The Marketing system has Industry and the Market as its major components, identify the term that is not included in the communication process of the industry to its target market.

a)

Advertisement/Promotion

b)

Out-of-Home

c)

Personal Selling

d)

Recommendation

5.

The person that identifies the goods and services needed or wanted by the target market.

a)

Customers

b)

Consumers

c)

Marketer

d)

Competitors

6.

A marketing term which refers to the satisfaction a product or service provides to its target market

a)

Utility

b)

Value

c)

Liabilities

d)

Traditional

7.

Identify the kind of utility that manifest in this scenario. “Dodong Dantes acquire his new phone Samsung S12 series through his BDO credit card. “

a)

Place Utility

b)

Possession Utility

c)

Form Utility

d)

Task Utility

8.

President Ganda got her Korean-Western inspired hairstyle from David Salon a top hair dresser in the Philippines. Which kind of utility is shown in this statement?

a)

Utility Concept

b)

Possession Utility

c)

Task Utility

d)

Place Utility

9.

Pipay a working mom was overwhelmed and happy for receiving her food orders 5 minutes before his husband Antolin arrived. Because of this she was able to surprise his husband despite of her busy schedule. Which kind of utility is shown in the scenario?

a)

Form Utility

b)

Possession Utility

c)

Time Utility

d)

Time Utility

10.

Meme was so happy after she had successfully completed her registration for Online Business Registration by the Department of Trade and Industry at the comfort of her room. Which kind of utility is best to describe Meme happiness?

a)

Place Utility

b)

Possession Utility

c)

Time Utility

d)

Task Utility

11.

Businesses in 1950s believes that consumers favor companies that produce high-quality product at affordable price. Which Traditional approaches best describe this philosophy?

a)

Sales Concept

b)

Production Concept

c)

Personal Selling

d)

Product Concept

12.

Refers to a promotional tool wherein a sales person uses selling techniques to persuade customers to purchase a good or avail of a service

a)

Sales Concept

b)

Production Concept

c)

Personal Selling

d)

Product Concept

13.

This concept urges that product should be of high quality of excellent performance and with innovative features.

a)

Sales Concept

b)

Production Concept

c)

Personal Selling

d)

Product Concept

14.

Refers to a symbol, logo, words or a combination of these elements that distinguish a product or service from others

a)

Trade Name

b)

Brand

c)

ICC Marks

d)

Sangkap Pinoy Seal

15.

The Symbol ® in a logo gives us the idea that the logo is already ______________?

a)

Revolutionized

b)

Restored

c)

Registered

d)

Recall

16.

Hi Mam/Sir Welcome to Chow Queen! Can I Take you Order? Would you like to upsize your drinks to large? This spiel is an example of what marketing goal?

a)

Establishing Though Leadership

b)

Increasing Brand Engagement

c)

Supporting High Sales Lead Volume

d)

Building Brand Awareness

17.

Mang Inasal launched Grilled Liempo in their menu line last January 2021, since the product was new in the market, the Trade marketing decided to put FAQs (Frequently Asked Questions) in their Official website and Facebook page for customer queries about the product. This marketing initiative is an example of what marketing goal?

a)

Establishing Though Leadership

b)

Increasing Brand Engagement

c)

Supporting High Sales Lead Volume

d)

Building Brand Awareness

18.

Which is statement being true about Building Brand Awareness?

a)

Any colors can put together to make an awareness

b)

Awareness is not important in marketing

c)

An efficient awareness has a recall to customers minds

d)

awareness aims to fool customers’ mind

19.

The marketing goal that aims to build a lasting relationship with its customer until they form an emotional attachment to it?

a)

The marketing goal that aims to build a lasting relationship with its customer until they form an emotional attachment to it?

b)

Boosting Sales

c)

Establishing Thought Leadership

d)

Increasing Brand Engagement

20.

The final product or result after building customer trust?

a)

Customer Loyalty

b)

Profitability

c)

Sustainability

d)

Capital Formation