domain category; examples include .com, .edu, .uk, .gov, .mil

the way a Web site is laid out and looks (its graphics, links, colors, fonts)

the creation of a Web page that will fit multiple screen sizes

helps form relationships between, and define the meaning of, Web page elements; creates a visual hierarchy and interest & can be used to direct the focus of visitors

a visual system of ranked elements, one above the other or how the visual elements rank and relate to each other

occurs when two or more page elements display differently in color, size, shape, texture, orientation, position, or movement to group of separate elements on the page

four main principles of effective design and layout; acronym stands for Contrast, Alignment, Repetition, and Proximity;

repeated visual elements that appear through the pages on a Web site

the use of white space and logical structure (such as grouping related items) to create visual unity

the use of varying colors, shades, or tints of the same hue

color scheme that uses color that are next to each other on the color wheel

color scheme where the colors are across from each other on the color wheel

color scheme where the colors are evenly spaced around the color wheel

images that are made of pixels

images that are made of paths, or lines, that are either straight or curved; not made of pixels

type of compression where some of the data is permanently eliminated to make the file smaller; results in a loss of resolution

type of compression where all data is retained and there is no loss of resolution

the arrangement and appearance of text

measures the quality of a person's experience while interacting with a Web site

the study of how people interact with computers and to what extent computers are or are not developed for successful interaction with human beings

the practice of making Web sites usable by people of all abilities and disabilities

the combined use of audio, video, animation, and other interactive features on a Web site

A ______ Web site appears in the browser without error and functions as expected.

red, green, and blue are considered ______ colors in Web design