WorksheetsSEM1 1.04 & 1.05 Review
Total questions: 10
Worksheet time: 5mins
Which term answers the following questions: What do we sell? When should we release a new product? When should we improve an existing product? When should we stop selling a product?
Product Mix
Marketing
Product/Service Management
Marketing Mix
The goods and services a business offers to its customers is known as the:
product mix.
marketing mix.
product offering.
sales.
The stadium, coliseum, or arena where sports and entertainment events are held is known as a:
sporting good.
sports service.
sports media.
venue.
An example of a non-sport event is:
a basketball game.
a cheerleading competition.
a county fair.
the Olympics.
Lessons and camps are examples of:
sports services.
sports media.
athletes.
licensed merchandise.
Your expectations of a brand based on previous knowledge is known as:
branding.
brand image.
brand loyalty.
brand awareness.
What describes an actual part of a product or service that you can see, touch, feel, smell, or taste?
Feature
Benefit
Characteristic
What term answers the question “what’s in it for me?”
Feature
Benefit
Profit
What type of benefit is specific to a certain business/product?
Obvious
Unique
Hidden
What type of benefit is implied, but may require additional research or assistance from a salesperson?
Obvious
Unique
Hidden
