Font size
WorksheetsMedia Language and Media Audiences
Total questions: 46
Worksheet time: 25mins
What is the correct term for dividing audiences into smaller groups?
Segregation
Segmentation
Compartmentalising
Division
Which theory says that audiences take in everything they see in the media, without much thought or choice?
Hypodermic needle theory
Two step flow
Uses and gratifications
Reception theory
Hypodermic needle theory is a type of...?
Active audience theory
Passive audience theory
Reception theory
Who created Reception Theory - the idea that audiences respond differently to the media depending on their experiences?
Stuart Hall
Blumler & Katz
Joseph Campbell
Tsvetan Todorov
This means categorising audiences based on their personality
Psychology
Demographics
Two-step flow
Psychographics
An unemployed person would be in which socio-economic category?
A
B
C2
D
E
Which word means 'the meaning given to a media message by the person who made it'
Encoding
Decoding
Connoting
Which type of audience pleasure does somewhen get from solving a video game or watching a perfectly constructed narrative?
Aesthetic pleasure
Voyeuristic pleasure
Cerebral pleasure
Catharsis
What is a 'polysemic' sign or message?
One that has many possible meanings
One that makes no sense
One that has only one clear meaning
Hypodermic Needle Theory is a type of..?
Active audience theory
Reception theory
Passive audience theory
Which word means 'the meaning given to a media message by the person who made it'
Encoding
Decoding
Connoting
According to the Uses and Gratification Theory, an audience that watches soap operas because they like empathising with the characters, is responding as a result of...
Information and Education
Social interaction
Personal identity
What is a 'polysemic' sign or message?
One that has many possible meanings
One that makes no sense
One that has only one clear meaning
What is a subject specific lexis?
Words or phrases that are deliberately obscure in order to persuade an audience to find out more
Words or phrases that appeal to a target audience, but may not be understood by people outside of this audience
Words or phrases that appeal to as wide an audience as possible
Which of these is an example of a media text using a subject specific lexis?
A tabloid newspaper using terms like 'boffin', stunner' and 'love rat'
A lifestyle magazine using terms like 'bling', 'celeb' and 'exclusive'
A computer game magazine using terms like 'boss', 'twinking' and 'nerf'
Select the purposes of a film poster.
Establish the genre of the film
To provide a soundtrack
To be iconic through the use of a key image, memorable tag line or iconic typography
Capture the audiences imagination and to encourage viewers to see the film.
Define: Tagline
The film's slogan, which is memorable
The particular style of font used as a form of branding
Define: Enigma Code
A narrative code that suggests what might happen in a film's story
A narrative code that creates intrigue
Define: Iconography
The visual codes associated with a particular genre
The particular font, used as a form of branding
Define: Genre
The location of a movie
Media Text style that share similar conventions
Why are Star Names included on a film poster?
To draw audiences to a film.
So credits in the film don't have to be as long
So film credits can be placed at the end rather than the start of the film
Stars are often linked to certain types of roles
What is the purpose of the key image?
To be eye-catching
Often suggests the narrative of the film
Define: Language and Mode of Address
The way in which a text speaks to its reader - often persuasive and direct or inclusive.
The way in which a text speaks to its reader - often serious and formal or exclusive.
Define: Typography
The visual codes often associated with a particular genre
The particular style of font, used a form of branding
Which theory explains the role of opinion leaders in spreading messages through the media?
Two Step flow
U & G
Morley's theorem
Politics of the Living room
Hegemony refers to
A system of ideas and ideals, especially one which forms the basis of economic or political theory and policy.
The art or practice of clipping shrubs or trees into ornamental shapes.
An economic and political system in which a country's trade and industry are controlled by private owners for profit, rather than by the state.
The moral, philosophical, and political leadership of a social group
According to Young & Rubicam's Life Matrix Fun/Atics are:
Digital, free-spirited, creative young singles
Vital, active, altruistic seniors
Aspirational, fun-seeking, active young people
Hard-driving, hard working couples
According to Uses and Gratifications theory there are four broad needs fulfilled by TV. Which of the answers below is NOT one of these needs?
Personal Identity
Diversion/entertainment
Social interaction
Happiness
Information/Surveillance
What is intertextuality?
Media that is available internationally
When text in a design crosses over each other
where a media product refers to another text to
communicate meaning to the audience.
where a media product follows rules to be identifiable
What is denotation?
The way music is written
The literal meaning
the suggested meaning
brief notes
What does this definition refer to? "the elements of media
language that usually occur in particular forms"
connotation
codes and conventions
genre
intertextuality
True or false - connotations are open to interpretation?
True
False
A connotation is
deeper meaning
superfluous
irrelevant
exactly what you see
Media language is
totally made up
the words spoken in media products
the definition of words in print
the way message are conveyed to the audience
Narrative refers to
the voiceover we hear in media texts
the drama on screen
the story or plotline
the origin of a piece of media
The type or category of a product is known as...?
format
production
genre
synopsis
The type or category of a product is known as...?
format
production
genre
synopsis
“................. is the deliberate use of overstatement or exaggeration to achieve emphasis”.
Hyperbole
Simile
Personification
Metonymy
What types of sentences is the Nike slogan: “Just do it” ?
Exclamation
Interrogative
Imperatives
Declarative
What is this model of communication called?
arrow model
linear model
one way model
simple model
The biggest problem that critics have with the linear model is that...
it is designed for radio
it is very old
it is only about print media
it does not take into account interactivity
What are the three elements of a code of communication?
secret key, cipher and message
signs, rules and shared understanding
letters, words and sentences
newspapers, magazines and radio shows
What helps us to understand ambiguous signs?
context
jars
signifiers
robots
A sign has two components:
media and studies
tools and codes
butterfly and colour
signifier and signified
A signifier is...
a type of butterfly
the form of a sign
a type of cipher
a type of tree
the signified is ...
the butterfly
the meaning of the sign
the tree
the grandpa of the sign
