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PoBMF CH 12 PROMOTION Review

Total questions: 41

Worksheet time: 21mins

Name
Class
Date
1.

The process of communicating with potential customers in an effort to influence their buying behavior is called...

a)

Product Promotion

b)

Price

c)

Place

d)

Promotion

2.

______________ focuses on promoting the company rather than its products

a)

Product promotion

b)

Institutional promotion

c)

Free Promo

d)

Advertising

3.

Promotion informs, ___________, or reminds the audience of a message

a)

persuades

b)

intimidates

c)

collects

d)

forces

4.

__________ uses logic to change a belief or get people to take a certain action

a)

Ms. Dastous

b)

Persuasion

c)

Promotion

d)

Snap Chat

5.

_______ is a combination of the elements used in a promotional campaign

a)

Marketing mix

b)

Promotional mix

c)

Mixtape drake

d)

Communication mix

6.

________ is any nonpersonal communication paid for by an identified sponsor

a)

Marketing

b)

Advertising

c)

Selling

d)

Instagram ads

7.

Which of the following is NOT considered Print media

a)

Newspapers

b)

YouTube Ads

c)

Magazines

d)

Outdoor signage

8.

Which one of these choices is NOT considered Broadcast Media?

a)

Radio

b)

Television

c)

Newspaper

d)

Commercials and infomercials

9.

The process of creating floor plans, displays, and fixtures to attract customer attention and encourage purchases is called...

a)

visual merchandising

b)

storefront

c)

interior design

d)

construction design

10.
Promotion of a product can include all of the following except:
a)
advertising a new product
b)
offering money-off vouchers to encourage increased sales
c)
personal selling by using sales representatives
d)
redesigning a product to make it look more modern
11.

One of the aims of promotion is to...

a)

lower the price of the product

b)

update the product

c)

inform consumers about the product

d)

lower the costs of producing the product

12.

Before deciding on the most appropriate advertising media, it is important to...

a)

change the price of the product

b)

redesign the product

c)

establish the target audience for the product

d)

introduce an extension strategy for the product

13.
Which of the following is an advantage of television advertising?
a)
It is cheaper than most other forms of advertising.
b)
It can be used to give the consumer product information.
c)
It can be aimed at audiences at different times of the day.
d)
All members of the target audience will see the adverts
14.
If a firm wanted to advertise the technical details of its products, it would use:
a)
a business newspaper
b)
billboards and posters
c)
radio
d)
cinema adverts
15.
If a toy retailer wants to inform potential consumers of its large product range. It would use:
a)
billboards and posters
b)
children’s television
c)
evening radio programmes
d)
national newspapers
16.
A firm is set to launch a new high energy sports drink. Which method of promotion would it use?
a)
national television advertising during the Olympic Games
b)
sports magazines with a national coverage
c)
national newspapers
d)
a local radio station
17.
Which of the following is an example of sales promotion?
a)
advertising a new product on television
b)
using specialist magazines to advertise the product
c)
billboards and posters
d)
special offers and free gifts
18.

All of the following are important when considering which method of promotion to use EXCEPT:

a)

the stage of the product life cycle the product is in

b)

the total promotional budget

c)

the target audience (or market) being aimed at

d)

the packaging of the product

19.

One of the advantages of sales promotion is that it...

a)

encourages consumers to buy the product more often

b)

informs the public of a new product

c)

allows the firm to lower the price

d)

does not cost the firm anything, unlike advertising.

20.
Which of the following is NOT an example of public relations?
a)
promotion of a football team
b)
donations by the firm to charity
c)
advertising on national radio
d)
letting a newspaper journalist try a product out
21.

One argument against all forms of promotion is that...

a)

they are always very expensive

b)

they raise firms’ costs and this could raise prices

c)

they are unfair as children will nag parents to buy products

d)

some people might not see the promotions

22.

Personal selling is most likely to be used for which of the following products?

a)

daily newspaper

b)

bars of chocolate

c)

food products from a supermarket

d)

business computers

23.
What sales promotion technique is this?
a)
Price Discount
b)
Discount Coupons
c)
Gift
d)
Sample
24.
What is the form of advertising in the picture?
a)
Print
b)
Broadcast
c)
Electronic
d)
None of the above.
25.
What is the form of advertising in the picture?
a)
Print
b)
Broadcast
c)
Electronic
d)
None of the above
26.
What is the form of promotion technique in the picture?
a)
Print 
b)
Broadcast
c)
Eletronic
d)
None of the above
27.
What sales promotion technique is this?
a)
Discount coupon
b)
Gift
c)
Price discount
d)
Contest
28.
What sales promotion technique is this?
a)
Sample
b)
Gift
c)
Contest
d)
Loyalty rewards programme
29.
What sales promotion technique is this?
a)
Gift
b)
Contest
c)
Sampling
d)
Price Discount
30.
What type of Public Relations is this?
a)
Corporate Identity Material
b)
Websites
c)
Sponsorship
d)
News
31.
What type of Public Relations is this?
a)
Sponsorship
b)
Website
c)
Special Event
d)
News
32.
Define the term 'advertising'
a)
The methods a business uses to communicate with its customers to make them aware of their products
b)
Audio or visual form of marketing for products or services
33.
Define the term 'public relations'
a)
Relationship between a business and its customers.  Businesses want a favourable image of themselves so use the media is used to help convey a positive image.
b)
Relationship between a business and its commercial partners.  This relationship is really important.
34.
Which strategy is not included within a businesses overall promotional mix?
a)
Advertising
b)
Sales promotions
c)
Direct marketing
d)
Creating a business plan
35.
Above the line promotion includes: television, radio, cinema, national and local press, magazines, outdoor advertising and leaflets and flyers - True or False?
a)
True
b)
False
36.
Why do businesses need to advertise?
a)
To keep loyal customers
b)
To take customers from competitors by tempting them to try a new product or service
c)
Both options
37.

What is a company with information to convey?

a)

Receiver

b)

Message

c)

Channel

d)

Source

38.

The entity who gets the message is called ____________

a)

Source

b)

Receiver

c)

Message

d)

Channel

39.

The process of having the sender transform the idea into a set of symbols is called_______________.

a)

Decoding

b)

Encoding

c)

Sourcing

d)

Channeling

40.

Transforming the symbols back into a form that the receiver can understand is called ____________________.

a)

Decoding

b)

Encoding

c)

Channeling

d)

Sourcing

41.

The way in which the message is conveyed is called the_____________________________________________.

a)

message history

b)

source transaction

c)

channel of communication

d)

receiver history

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