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Digital Marketing 1

Total questions: 5

Worksheet time: 5mins

Name
Class
Date
1.

You are carrying out keyword research for your product or service. You have picked a topic to research, brainstormed and now have 10 keywords around the topic. Following best practice, what is the next step to successful keyword research?

a)

Think of closely related keyword

b)

Review keyword value

c)

Explore other relevant topics

d)

Prioritize keywords

2.

Which of the following are benefits of keyword research. Choose TWO of the following

a)

Omit keywords with low search volume

b)

Gain insight into the typical age profile of visitors

c)

Target keywords in the right language for audience

d)

Target keyword that are within your reach

3.

Identify market opportunities, developing and testing creative concepts, creating media strategy and setting budget and approval are all activities involved in which marketing function.


Choose one of the following

a)

Analysing and Optimization

b)

Planning

c)

Awareness

d)

Conversion

4.

You are researching your competitor's target market to find put how active their community is and what their audience is saying about their brand. What tool or source of information is best suited to provide this competitive insight?

a)

Content Analysis

b)

Social Media

c)

Search rankings

d)

Competitors assets

5.

What are the benefits of social media marketing


Choose TWO of the following :

a)

It offers flexibility in terms of creative content

b)

It allows marketers to spend more time analyzing their campaign data

c)

It allows marketers to monitor competitor campaigns more closely

d)

It can yield a higher ROI than other marketing channels