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PoBMF CH 12 PROMOTION Test

Total questions: 35

Worksheet time: 18mins

Name
Class
Date
1.

The process of communicating with potential customers in an effort to influence their buying behavior is called...

a)

Product Promotion

b)

Price

c)

Place

d)

Promotion

2.

______________ focuses on promoting the company rather than its products

a)

Product promotion

b)

Institutional promotion

c)

Free Promo

d)

Advertising

3.
What type of Public Relations is this?
a)
Sponsorship
b)
Website
c)
Special Event
d)
News
4.
What type of Public Relations is this?
a)
Corporate Identity Material
b)
Websites
c)
Sponsorship
d)
News
5.
What sales promotion technique is this?
a)
Gift
b)
Contest
c)
Sampling
d)
Price Discount
6.
What sales promotion technique is this?
a)
Sample
b)
Gift
c)
Contest
d)
Loyalty rewards programme
7.
What sales promotion technique is this?
a)
Discount coupon
b)
Gift
c)
Price discount
d)
Contest
8.
What is the form of promotion technique in the picture?
a)
Print 
b)
Broadcast
c)
Eletronic
d)
None of the above
9.
What is the form of advertising in the picture?
a)
Print
b)
Broadcast
c)
Electronic
d)
None of the above
10.
What is the form of advertising in the picture?
a)
Print
b)
Broadcast
c)
Electronic
d)
None of the above.
11.
What sales promotion technique is this?
a)
Price Discount
b)
Discount Coupons
c)
Gift
d)
Sample
12.

Personal selling is most likely to be used for which of the following products?

a)

daily newspaper

b)

bars of chocolate

c)

food products from a supermarket

d)

business computers

13.
Which of the following is NOT an example of public relations?
a)
promotion of a football team
b)
donations by the firm to charity
c)
advertising on national radio
d)
letting a newspaper journalist try a product out
14.

One of the advantages of sales promotion is that it...

a)

encourages consumers to buy the product more often

b)

informs the public of a new product

c)

allows the firm to lower the price

d)

does not cost the firm anything, unlike advertising.

15.

Promotion informs, ___________, or reminds the audience of a message

a)

persuades

b)

intimidates

c)

collects

d)

forces

16.

__________ uses logic to change a belief or get people to take a certain action

a)

Ms. Dastous

b)

Persuasion

c)

Promotion

d)

Snap Chat

17.

_______ is a combination of the elements used in a promotional campaign

a)

Marketing mix

b)

Promotional mix

c)

Mixtape drake

d)

Communication mix

18.

Which of the following is NOT considered Print media

a)

Newspapers

b)

YouTube Ads

c)

Magazines

d)

Outdoor signage

19.

________ is any nonpersonal communication paid for by an identified sponsor

a)

Marketing

b)

Advertising

c)

Selling

d)

Instagram ads

20.

The process of creating floor plans, displays, and fixtures to attract customer attention and encourage purchases is called...

a)

visual merchandising

b)

storefront

c)

interior design

d)

construction design

21.

Which one of these choices is NOT considered Broadcast Media?

a)

Radio

b)

Television

c)

Newspaper

d)

Commercials and infomercials

22.

Before deciding on the most appropriate advertising media, it is important to...

a)

change the price of the product

b)

redesign the product

c)

establish the target audience for the product

d)

introduce an extension strategy for the product

23.

One of the aims of promotion is to...

a)

lower the price of the product

b)

update the product

c)

inform consumers about the product

d)

lower the costs of producing the product

24.
Which of the following is an example of sales promotion?
a)
advertising a new product on television
b)
using specialist magazines to advertise the product
c)
billboards and posters
d)
special offers and free gifts
25.

All of the following are important when considering which method of promotion to use EXCEPT:

a)

the stage of the product life cycle the product is in

b)

the total promotional budget

c)

the target audience (or market) being aimed at

d)

the packaging of the product

26.
Define the term 'advertising'
a)
The methods a business uses to communicate with its customers to make them aware of their products
b)
Audio or visual form of marketing for products or services
27.
Define the term 'public relations'
a)
Relationship between a business and its customers.  Businesses want a favourable image of themselves so use the media is used to help convey a positive image.
b)
Relationship between a business and its commercial partners.  This relationship is really important.
28.
Which strategy is not included within a businesses overall promotional mix?
a)
Advertising
b)
Sales promotions
c)
Direct marketing
d)
Creating a business plan
29.
Above the line promotion includes: television, radio, cinema, national and local press, magazines, outdoor advertising and leaflets and flyers - True or False?
a)
True
b)
False
30.
Why do businesses need to advertise?
a)
To keep loyal customers
b)
To take customers from competitors by tempting them to try a new product or service
c)
Both options
31.

What is a company with information to convey?

a)

Receiver

b)

Message

c)

Channel

d)

Source

32.

The entity who gets the message is called ____________

a)

Source

b)

Receiver

c)

Message

d)

Channel

33.

The process of having the sender transform the idea into a set of symbols is called_______________.

a)

Decoding

b)

Encoding

c)

Sourcing

d)

Channeling

34.

Transforming the symbols back into a form that the receiver can understand is called ____________________.

a)

Decoding

b)

Encoding

c)

Channeling

d)

Sourcing

35.

The way in which the message is conveyed is called the_____________________________________________.

a)

message history

b)

source transaction

c)

channel of communication

d)

receiver history

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