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Quiz 2 Chapter 1

Total questions: 20

Worksheet time: 13mins

Name
Class
Date
1.

A market offers that are considered to be intangible elements are called?

a)

Products

b)

Services

c)

Goods

d)

Commodity

2.

Cable Industry is a typical example of a production companies?

a)

True

b)

False

c)

None of the above

d)

Cannot be determined

3.

Hand Sanitizer is a ______?

a)

Brand name of the product

b)

Brand mark of the product

c)

Generic name of the product

d)

All of the above

4.

A marketing concept that concerns on motivating customers to buy products through persuasion and convincing efforts of sales talk?

a)

Marketing concept

b)

Product concept

c)

Production concept

d)

Selling concept

5.

Which concept in marketing that focuses on the need for availability and affordability of the products to customers?

a)

Marketing concept

b)

Product concept

c)

Production concept

d)

Selling concept

6.

Which marketing philosophy gives more significance to customers' welfare and well-being more than consumers' satisfaction?

a)

Marketing concept

b)

Product concept

c)

Production concept

d)

Societal concept

7.

Firms that sell products to other firms is considered to be in the _________?

a)

Target market

b)

B2C

c)

B2B

d)

C2C

8.

What is common aim of marketing?

a)

To satisfy competitors' needs and wants

b)

To capture the competitors' market share

c)

To apply the marketing mix

d)

To satisfy the needs/wants of target market

9.

What are the 4P's of marketing?

a)

Plan, Price, Promote and Perks

b)

Plan, Price, Premium and Place

c)

Plan, Price, Promote and Place

d)

Product, Procure, Promote and Place

10.

______________ environment refers to the forces that act closely to the company and affects its ability to serve its environment like the company itself, suppliers, customers, competitors, intermediaries and the general public.

a)

Macro-economic

b)

Micro-economic

c)

Socio-economic

d)

Geo-political

11.

A _________ consists of people, organizations and activities necessary to transfer the ownership of goods from point of production to point of consumption?

a)

Marketing channel

b)

Selling channel

c)

Distribution channel

d)

Communication channel

12.

This refers to the delivery vehicle of companies' messages on their product offers toward customers?

a)

Marketing channel

b)

Selling channel

c)

Distribution channel

d)

Communication channel

13.

An information and communication-based electronic exchange environment where trade and transaction take place through computers and networks?

a)

Metamarket

b)

Marketplace

c)

Marketspace

d)

Global market

14.

A measure of efficiency of company's performance that deals with its ability to produce return on an investment based on its resources?

a)

Liquidity

b)

Solvency

c)

Profitability

d)

Maturity

15.

Supply chain management is a process of transforming raw materials into new/finished products and getting it to the customers that involves three entities/groups?

a)

Suppliers, Producers, Customers

b)

Competitors, Producers, Customers

c)

Suppliers, Producers, Intermediaries

d)

Suppliers, Producers, Competitors

16.

Is a business-model where the website is an extension of a traditional offline store/physical store.

a)

Brick-and-mortar Business model

b)

Click-and-mortar Business model

c)

Seek-and-mortar Business model

d)

All of the above

17.

A vertical form of organizational structure of any business where it divides the organization into departments that gives each unit the responsibility to design and administer its own personnel system lead by expert/specialist/leader in the field.

a)

Centralization

b)

Specialization

c)

Unity of Command

d)

Decentralization

18.

Are streams of raw facts representing events occurring in the organization or physical environment before they hve been organized and arranged into a form that people can understand?

a)

Information

b)

Database

c)

Data

d)

Input

19.

Process of buying and selling goods and services electronically involving transactions using internet, networks and other digital technologies?

a)

E-Business

b)

E-Commerce

c)

E-Purchasing

d)

E-Payment

20.

This can be defined as a process of developing symbolic diagram representations of a total system to replicate the real world setting and assess the behavior of the reality if changes are introduced?

a)

Flowcharting

b)

Scenario-based analysis

c)

Modelling

d)

Conceptualizing