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WorksheetsQuiz 2 Chapter 1
Total questions: 20
Worksheet time: 13mins
A market offers that are considered to be intangible elements are called?
Products
Services
Goods
Commodity
Cable Industry is a typical example of a production companies?
True
False
None of the above
Cannot be determined
Hand Sanitizer is a ______?
Brand name of the product
Brand mark of the product
Generic name of the product
All of the above
A marketing concept that concerns on motivating customers to buy products through persuasion and convincing efforts of sales talk?
Marketing concept
Product concept
Production concept
Selling concept
Which concept in marketing that focuses on the need for availability and affordability of the products to customers?
Marketing concept
Product concept
Production concept
Selling concept
Which marketing philosophy gives more significance to customers' welfare and well-being more than consumers' satisfaction?
Marketing concept
Product concept
Production concept
Societal concept
Firms that sell products to other firms is considered to be in the _________?
Target market
B2C
B2B
C2C
What is common aim of marketing?
To satisfy competitors' needs and wants
To capture the competitors' market share
To apply the marketing mix
To satisfy the needs/wants of target market
What are the 4P's of marketing?
Plan, Price, Promote and Perks
Plan, Price, Premium and Place
Plan, Price, Promote and Place
Product, Procure, Promote and Place
______________ environment refers to the forces that act closely to the company and affects its ability to serve its environment like the company itself, suppliers, customers, competitors, intermediaries and the general public.
Macro-economic
Micro-economic
Socio-economic
Geo-political
A _________ consists of people, organizations and activities necessary to transfer the ownership of goods from point of production to point of consumption?
Marketing channel
Selling channel
Distribution channel
Communication channel
This refers to the delivery vehicle of companies' messages on their product offers toward customers?
Marketing channel
Selling channel
Distribution channel
Communication channel
An information and communication-based electronic exchange environment where trade and transaction take place through computers and networks?
Metamarket
Marketplace
Marketspace
Global market
A measure of efficiency of company's performance that deals with its ability to produce return on an investment based on its resources?
Liquidity
Solvency
Profitability
Maturity
Supply chain management is a process of transforming raw materials into new/finished products and getting it to the customers that involves three entities/groups?
Suppliers, Producers, Customers
Competitors, Producers, Customers
Suppliers, Producers, Intermediaries
Suppliers, Producers, Competitors
Is a business-model where the website is an extension of a traditional offline store/physical store.
Brick-and-mortar Business model
Click-and-mortar Business model
Seek-and-mortar Business model
All of the above
A vertical form of organizational structure of any business where it divides the organization into departments that gives each unit the responsibility to design and administer its own personnel system lead by expert/specialist/leader in the field.
Centralization
Specialization
Unity of Command
Decentralization
Are streams of raw facts representing events occurring in the organization or physical environment before they hve been organized and arranged into a form that people can understand?
Information
Database
Data
Input
Process of buying and selling goods and services electronically involving transactions using internet, networks and other digital technologies?
E-Business
E-Commerce
E-Purchasing
E-Payment
This can be defined as a process of developing symbolic diagram representations of a total system to replicate the real world setting and assess the behavior of the reality if changes are introduced?
Flowcharting
Scenario-based analysis
Modelling
Conceptualizing
