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Chapter 14: Culture

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Culture is best described as a society's ________.

a)

attitude

b)

consciousness

c)

personality

d)

history

2.

Which functional area of culture is most closely related to the idea of a common worldview?

a)

ecology

b)

social structure

c)

ideology

d)

socio-psychology

3.

All of the following are subsystems in a culture production system EXCEPT a ________ subsystem.

a)

creative

b)

managerial

c)

marketing

d)

communications

4.

Which of the following is an object that is admired strictly for its beauty or because it inspires an emotional reaction?

a)

an art product

b)

a reality-engineered product

c)

a craft product

d)

a trial product

5.

In the cultural production process, the people who control the flow of information between producers and customers are called ________.

a)

lead users

b)

cultural gatekeepers

c)

cultural informers

d)

innovators

6.

A story containing symbolic elements that express the shared emotions and ideals of a culture is called a ________.

a)

norm

b)

ritual

c)

myth

d)

more

7.

________ consumption occurs with objects and events that are considered to be ordinary and everyday.

a)

Profane

b)

Sacred

c)

Objectified

d)

Ritualized

8.

Consumers who always are on the lookout for novel products or services and who are first to try something new are ________.

a)

continuous innovation

b)

early adopters

c)

innovators

d)

laggards

9.

A ________ is a very short-lived fashion.

a)

trend

b)

fad

c)

classic

d)

style

10.

Fashion refers to ________.

a)

a particular combination of attributes within style

b)

the process of social diffusion by which style is adopted by consumers

c)

being positively evaluated by some reference group

d)

the norm