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SWOT analysis

Total questions: 16

Worksheet time: 8mins

Name
Class
Date
1.

The letters SWOT stand for:

a)

Sudden Weaknesses Outstanding Threats

b)

Strengths Weaknesses Opportunities Threats

c)

Social Ways of Overcoming Threats

d)

Strengths Weaknesses Outsiders Threats

2.

A SWOT analysis looks at:

a)

The internal Factors only

b)

The external factors only

c)

Both internal and external Factors

d)

None of the above

3.

SW looks at:

a)

The internal factors affecting a business

b)

The external factors affecting a business

c)

The future of the business

d)

None of the above

4.

If you wanted to look at factors out of the control of the business but which may affect it you would look at:

a)

Strengths and Weaknesses

b)

Outsiders or Threats

c)

Strengths and Threats

d)

Opportunity and Threats

5.

Loyal customer base

a)

S

b)

W

c)

O

d)

T

6.

New market opened up

a)

S

b)

W

c)

O

d)

T

7.

Poor staff training

a)

S

b)

W

c)

O

d)

T

8.

Introduction of legal minimum wage

a)

S

b)

W

c)

O

d)

T

9.

Overseas demand for product

a)

S

b)

W

c)

O

d)

T

10.

Falling number of customers within specific age group

a)

S

b)

W

c)

O

d)

T

11.

Making a profit

a)

S

b)

W

c)

O

d)

T

12.

Poor quality goods

a)

S

b)

W

c)

O

d)

T

13.

Expansion of business to overseas

a)

S

b)

W

c)

O

d)

T

14.

Negative publicity

a)

S

b)

W

c)

O

d)

T

15.

Good financial situation

a)

S

b)

W

c)

O

d)

T

16.

New competition

a)

S

b)

W

c)

O

d)

T